Brazil

Event Marketing

Sales

Business Development

Offline Marketing

Program Management

Business Transformation

Master of Business Administration - MBA

Strategic Planning Certification, Advertising

English Fluent

Laíza Iasbech

Business Development Director

Relationship management

Partnership

Collaboration

Problem-solving

Time management

Empathy

Team player

Organisation skills

Stakeholder management

Leadership

Project management

Negotiation

Sales plan and process

Salesforce

Typeform

ChatGPT

HubSpot

Notion

Communication

Event organisation

Forecasting and reporting

Budget management

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to think about design career paths and what progression looks like for designers?

Design career path

Braço social da consultoria Mais Diversidade, a missão do Instituto +Diversidade é empoderar profissionalmente a população LGBTQIAP+ do Brasil, através de articulação de oportunidades que fomentem seu ganho de autonomia financeira e segurança psicológica.

Saiba como ajudar em: https://www.institutomaisdiversidade.com.br

I head up VTEX's Brazilian Partner Program, working with and for the company's largest ecosystem, from Implementation agencies to Payment Methods and Marketplaces. 

- Lead Brazil's Partner Program enabling partners innovation and growth,
- Manage a team of 07 that works on four pillars: Education. Infrastructure, Marketing & Sponsorship.
- Advise on best practices for partner management across all Partner Managers at VTEX
- Restructured, refined, and re-launched VTEX's magic quadrant (updated KPIs, evaluation, certifications & brand attributes)
- Aligns with Legal team to create Partner's one voice documents and global contracts,
- Manage marketing + eCommerce partner agency to drive alignment, execution, and strategy related to VTEX's Global Partner Portal and LMS Platform
- Founder responsible for VTEX's first developers' training program (Hiring Coders) for ecosystem growth, delivering more than 10k scholarships on three months of training. 
 -Responsible for consistently increasing sponsorship sales and partner experience (60% show floor results)
 - Budget management and cost-reduction

As co-founder of VTEX's Diversity & Inclusion Committee, I:

 - Lead and built the first Diversity & Inclusive Talk at VTEX on a local scale inviting two main speakers: João Torres from Mais Diversidade Consultancy and Wellington Mendes from ID_BR. 
 - Advised and participated in more than three leadership training over Diversity & Inclusion,
 - Managed the selection of VTEX Diversity & Inclusion Consultancy supplier, including negotiation, contract agreement, and C-Level approval,
 - Actively participates in Diversity & Inclusion campaigns and promotions such as Pride Month & VTEX Connect first Diversity & Inclusive panel. 
 - Dedicate three hours weekly empowering VTEX workplace by working as LGBTQIAP+ Affinity Group Leader and member of Diversity & Inclusion Committee.

At VTEX we believe that strong relations can create the best business opportunities, for that, we worked the idea of belonging by maintaining a continuously conversation with our ecosystem 365 days of the year. That's VTEX Network.

As responsible for Strategy Squad, we dive into our partners need to understand how we can improve his share on our clients, working on projects of marketing and communication as VTEX Black Journey for Black Friday, Webinars and Blog Posts, to proposals involving our range of events. 

Having VTEX DAY commercial responsibility inside our squad,  we also create opportunities involving brand Experience and B2B negotiation, among more than 190 sponsors, most of them being payments, marketplaces and technology companies. It is important to remind that VTEX DAY is the largest event of e-commerce of Latin America and receives more than 100 global brands. Our role is to engage, prospect and negotiate with different company sizes with high level presentations, giving all of our clients - partners - agencies - the best experience.

From the start, VTEX DAY was developed to deliver the best experiences to the VTEX ecosystem. With more than 20 thousand attendees, and 200 sponsors, my responsibility in this role was to:

 - Lead the Commercial area, from managing hundreds of accounts as a pipeline to sales execution,
 - Expand VTEX DAY Awareness, bringing popular brands unrelated to eCommerce Business to our show floor,
 - Increase VTEX DAY Revenue by 30%, including the largest commercial proposal ever sold for VTEX DAY
 - Create top-notch products that change the event perspective and experience,

At VTEX, we're on a journey to simplify how businesses are made. We do it by building the infrastructure for global commerce. That's our purpose. It's what we breathe and live every day. But here's the thing: to really achieve the impact we all want, there's a gap. A gap that doesn't necessarily involve technology. It's about knowledge sharing.
Between the new technologies we develop and the real impact they can achieve, there's selling, architecting, implementing, and managing these to the maximum, reason why I created VTEX Training Day.

VTEX Training Day accelerates the transformation of commerce through a local, content-focused event that unites clients and partners around practical, actionable knowledge.
 - Lead Brand, Marketing and Content team,
 - Organized and managed over 30 teachers and presentations, 
 - Managed VTEX Training Day e-commerce Platform and tickets revenue (+800 attendees), 102% of our goal.
 - Built VTEX Training Day Brand and marketing campaign,
 - Sold 18 sponsors including Mercado Pago, AWS, Carrefour Marketplace and RedBull, delivering the event with a breakeven, 112% of our goal
 - Delivered the first global event of VTEX, with an actionable playbook,

Responsible for structuring, planning and analyzing goals for the company, trainning our sales team for presentations with different companies and groups of many sizes with the concern of achiev each event goal and amplifying the relationship network. With more than 10 years as a Live agency, ELU takes a new course bringing international projects to Brazil, as Milkshake Festival, the biggest LGBTQI+ festival worldwide. 

• Internal processes build up.
• Performance and Goals follow up,
• Increase in sponsorships and corporate project sales over 70% in the client's pool.

Research, prospecting and acquisition of new clients for Omelete Group’s companies. Brazil’s main media portal focused on entertainment and responsible for Comic Com Experience, Game Experience – in partnership with Rock in Rio – Omelete Box subscription club, among other entertainment companies; Full board support (chiefs included) regarding structuring, planning and analyzing goals and prospecting for the groups events (CCXP, CCXP tour, Game Experience and Geek Week), as well as training the team during the company merger. Sales presentations for different companies and groups of many sizes; On and off media projects development for clients from several segments using Omelete’s platforms.

 • Performance and Goals follow up. (Pipedrive),
• Over 100% increase in sponsorships sales, show floor and media projects.
• Identification of Different opportunities throughout the most varied sales channels inside Omelete’s group.
• Internal processes build up.

Research, prospect and acquisition of new clients for Comic Com Experience, Omelete Portal, Omelete Box and CCXP Quest; Sales presentations for different companies and groups of many sizes; Pre-and-Post Project support, including proposals, management and post-conventions analysis. Feeding the team with market intelligence and industries tendencies apart from providing regular forecasts and reports to the board. Team building with other managers and executives in order to provide better and more complete experiences to our clients.

• Studios support during events and premières
• Over 100% sales increase in media projects, sponsorships and show floor.
• Financial control and results analysis. 
• Marketing projects design.

Income collector for „lifetime’ analysis of each movie, results and comparative analysis for future releases; Contact with exhibitor and media service (Filme B and Rentrak); Reports managements (WB e market); operation support and trade marketing. Programming assistant; support the financial.

*Cost-cutting
*Better distribution
*Competition analysis
*Projects with marketing department

Adobe migration – Application transition to the adobe brand for Grupo Abril magazines: Monitoring projects, coordination of art and functionality. Customer service. Hot sites and e-mails creation. UX

*App improvement
*User Experience

Development and control of the three fronts of Digital Saraiva from action planning to execution. EST and TVOD – first video on Demand service in Brazil: negotiation with distributors and content acquisition; marketing and sales strategies, content distribution, promotional campaigns. Digital Photo Print Service: Combined operation with the supplier; marketing and sales strategies; costumer support. E-Books: contente acquisition; deal negotiations; publishers relationship.

*New business in the Brazilian Market,
*Increased sales of tv shows
*Better contente exposure
*Increased visibility of the área in the Livraria Saraiva website

Production of the websérie Arritmia (13 episodes). Responsible for casting, food suplies, location and style. Management of the team.

*Reduction of costs in more than 5 thousand reais
*Selection of knowledge actors

Laíza Iasbech🇧🇷