United States

UX Design

UI/ Visual Design

XR Design

Product Design

Growth Design

Graduate Studies

✊🏿🏳️‍🌈 Diversity & Inclusion

Lane Castagnacci

Director of Digital Experiences

Usability Testing

Tone consistency

Quantitative research

Public Speaking

Qualitative research

Communication

Empathy

Presentation skills

Conflict resolution

Stakeholder management

Leadership

Analytical skills

Accessibility

Content research

Content strategy

Conversion optimisation

Design systems

User research

Adobe Illustrator

Adobe Photoshop

ChatGPT

Figma

Adobe Creative Suite

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

Tips on how to work and collaborate with engineers and developers.

Working with engineers

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to think about design career paths and what progression looks like for designers?

Design career path

Led a multi-disciplinary team of Product design managers, product designers,content designers, copywriters and UX researchers.
Utillized Experimentation and A/B testing to make data driven design decisions
Led the user centered redesign of the mailchimp.com experience which drove a significantly positive increase in conversion
Guided and oversaw the redesign of the design system and CMS pattern library for the prospect/acquisition experience utilizing iterative experimentation to validate design decisions
Led the design driven optimization of conversion funnels that lead to positive growth in both aquisition and AOV, Retention, and churn reduction
Strategized and led the creation of the first proof of concept for the utilization of AI within the Mailchimp platform

Clients: 
Carnival Cruise lines
AIG
BlueGreen Vacations

Consultant for the responsive relaunch of the Mizuno Sports US e-commerce site. Handled the transitioning of the desktop site to tablet and mobile.

Telecommunication product design for mobile and desktop platforms.

Designed interactive assets such as homepages, landing pages, emails, web banners and other digital components for the Carters.com e-commerce site and mobile pages.

Lane Castagnacci🇺🇸

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