Brazil

UX Design

Creative writing

UX writing

Master

Laura Reinas

UX Writer - consultant

portfolio

LinkedIn

Problem-solving

Figma

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Ways to provide constructive feedback to team members.

Giving effective feedback

The oldest bank in Brazil and the second-biggest bank in Latin America.

Responsibilities:
•App and website microcopy for different products (API, payment, Pix, B2C, loans, credit cards), tone of voice, and process improvement.
•Team development and maintenance.

Responsibilities: 
•As the key driver, I led the comprehensive redesign of the Content Ops for 40 brands, overseeing content handoffs, research, and workshops.
Achievement: 
Implement accessibility and deliver content within the Design System

One of the most promising British Fintech.

Responsibilities:
•UX writing: error screens, landing pages, app and website microcopy for different products (payment, B2C, cards), tone of voice, process improvement
•Localisation: PTBR-ENG, ENG-PTBR
•Copy creation and review
Achievement:
•Impacted the UX team with UX writing guidelines, localisation process and documentation

Business management acting to make companies grow.

Responsibilities:
•UX Writing: e-mail, error screens, Alt Text, landing pages, app and website microcopy for different products (B2B and B2C)
•Product communication: responsible for strategy, tone of voice, and management of new products communication
Achievements:
•Impacted the UX team with UX writing guidelines, processes and documentation
•Adjusted the tone of voice to improve communication with their clients and developed strategic communication to decrease default.

The biggest betting company in the world, with more than 40 brands.

Responsibilities:
•UX writing: app and website microcopy for different products (CRM, payment, B2C), tone of voice, process improvement
•Internal communication: scripts, workshops, interviews
•Localisation: PTBR-ENG, ENG-PTBR
Achievement:
•I redesigned the copy flow using funnel analysis, benchmarking, and usability testing for 5 billion users/month.

Write bilingual content for foreign and Brazilian websites and apps.
My main work is to prove that UX Writing and strategic writing are essential for the business

Providing responsive, exceptional service to deli counter customers.
Achievements: daily display ideas with different products, offer suggestions, increased sales in 50% (my sector)

Achievements: migrated to commercial area to marketing area in 1 year.
Re-created the marketing sector.
Classes and seminars in and outside São Paulo.

Brought food culture and fun facts about this world. 
Achievements: content writing, TV shows, recipe book written, food creation and network

Laura Reinas🇧🇷

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