

Strategy and Innovation Lead at Purple Shirt (prev. UK gov and brands)
Strategy and Innovation Lead at Purple Shirt (prev. UK gov and brands)
I'm a strategist who gets a kick out of understanding why people do all the weird things they do!
I've been fortunate enough to work with some great organisations around Europe and NZ in strategy, research and innovation roles.
Alongside my day Job, I'm also CSO of a fledgling environmental start-up with big ambitions, where I get the chance to practice what I preach :)
I love talking about how we can uncover better problems through human-centred design.
“Lauren provided me with great advice and useful information. She was kind, clear and empathetic :) Apart from that, the session was warm and left me feeling highly empowered”