

Principal UX Researcher at PeepalDesign
Principal UX Researcher at PeepalDesign
I empower diverse voices by bringing them onto the desks of key decision makers enabling equity, representation and access to products, services and policies.
I practice currently as a design and User experience researcher. I bring in a holistic approach from my experience in branding strategy, service & curation and writing.
My ancestral roots originate from Kutchch, Gujarat, while I was born in Indore, Madhya Pradesh and grew up across the country, having stayed in Chennai, Nagpur, Raipur, Mumbai, Ahmedabad, Delhi, Pune, and now in Bangalore. These constantly evolving surroundings around me led to a fascination with culture and it's nuances from multidisciplinary lenses.
Rooted in research and expressed through words and visuals, my work ranges in the diverse areas of strategy, research, and branding. I have worked across domains of lifestyle, luxury, crafts, business, technology and policy.
An alumnus of the National Institute of Fashion Technology (NIFT), Gandhinagar, I was the recipient of the merit award and the innovative graduation project award. I have facilitated, and curated several experiential design workshops (offline and online) and often dabble in creative writing and visual art. I write about gender, feminist culture and mental health
“It was a very insightful session with Leena. Being a beginner in this field, I had many questions, which she patiently heard and helped me give a broader idea of what it is like to be a User researcher in India.”
“Had an amazing session with Leena! She patiently listened to all my queries and shared her valuable insights on all of them. Would definitely recommend other designers to connect with her!”
“A very insightful session with Leena! I was able to get clear answers to my questions. Would gladly speak with her again. Thanks for your help!”