Canada

Growth Product Management

Business Development

Product Marketing

UX Research

Content Strategy

Leia Atkinson

Staff Researcher

Statical Analysis

Quantitative research

Communication

Collaboration

Time management

Critical-thinking

Empathy

Leadership

Project management

Content research

Market research

User research

Product roadmap

Trello

Figma

Miro

Leading research on brick-and-mortar businesses for the growth marketing team.

- Lead multiple foundational mixed-methods projects (e.g., conjoint analysis, comprehension analysis, quantitative online survey, etc.) on retail SMBs that directly informed marketing and product efforts. Research resulted in the creation of net-new marketing copy across online and offline surfaces, product features, and landing pages.
- Collaborated closely with multifecta leads spanning disciplines from engineering, data science, product, design, product marketing and more. 
- Built out multi-disciplinary group of 25+ researchers with the purpose of unearthing opportunities for cross-functional collaboration, and creating transparency on large scale surveys happening at the company

Leia Atkinson🇨🇦