United States

Product Marketing

Auburn University

Lekan Afolabi

Product Marketing Manager

Analytical skills

Asana

• Owned and managed the product messaging of over 100 applications of Kahua’s PMIS solution to enable sales reps and partners to increase market share in the $11b industry.
• Conducted and provided in-depth state by state funding research of k-12 industry across the 50 states to enable the partners and sales reps position Kahua’s k-12 packaged PMIS products.
• Worked on the end-to-end go-to-market strategy for rSchedule (an innovative product), to improve contractors and project owners’ productivity and cost management.
• Efficiently managed partners and other stakeholders for successful products’ launches.

Go-to-market strategy and execution.

Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.

Develop a marketing plan for the products we support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.Go-to-market strategy and execution. Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas. Develop a marketing plan for the products we support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

• Championed and executed go-to-market strategies which led to the acquisition and retention of businesses with a calculated value of $2million. 
• As a Strategic Account Manager, I managed all clients’ projects with 95% delivery time optimization.
• Audited over 200 Information Security Management Systems policies for clients in diverse industries for data privacy risk mitigation, compliance with GDPR, and governance 
• Increased monthly customer acquisition and retention with a 25% spike by implementing informed marketing strategies. I achieved this with by conducting a data driven research within the market to understand clients’ pain points and goals.

• Developed and managed their first media campaigns increasing web page views by 75% using creative digital media ads.
• An exceptional result was when we generated over $5000 in two weeks from a specific conversion ad with about $80 spent.
• Leveraged digital marketing to build solid awareness which prompted their strategic move to Africa, Nigeria in 2020.

- Analysing and reporting through competitor analysis and market research to suggest best possible ways for strong start in the industry as a growing start up. - Effective B2B & B2C management: Continuously engaging business leads, relating and managing clients for consistent positioning of our services.- Exposing the company to diverse business opportunities through effective market research analysis.- Introduce growth strategies and marketing hacks. - Digitally active and responsive through social media management and web analytics reporting. - Generated a considerable increase for her brand awareness within short time leveraging digital marketing.- Trained over 100 digital marketing managers in Nigeria.- Planning, managing and executing projects to increase revenue and customer traction.

Bit is Big is a nonprofit organization that focuses on improving lives in Nigeria at the grass root level (children) for a better tomorrow. Our core is to give every child a chance of a better future making them fit in all aspects. We target children on & of the street, widows and IDPs through provision of food, shelter, clothing, education & rehabilitation.•	Worked with a team to launch, manage and execute humanitarian projects using creative and unconventional social media marketing skills.•	Brainstormed with team members to create and communicate innovative campaign plans for projects to attract potential sponsors.•	Brokered partnerships to execute projects as more than 200 internal displaced kids were provided cloths, food, medicine and other basic necessities •	My leadership, time management and analytical skills have equally improved through engagement with diverse persons.

Mart Services  is an e-commerce website/platform for sales of handmade goods and digital services. www.mart.services

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