Indonesia

Branding and Identity Design

Customer Experience (CX)

Creative writing

Copywriting

Event Marketing

Sales

Business Development

Product Marketing

Project Management

Business Transformation

Diploma

Bachelor of Science (BSc)

Leonardi I

Chief Advisor

Communication

Collaboration

Problem-solving

Critical-thinking

Organisation skills

Presentation skills

Leadership

Project management

Brand positioning

Branding

Community management

Forecasting and reporting

SurveyMonkey

Canva

Facebook Ads

LinkedIn Ads

Google Analytics

SEMrush

Leading in various Marketing activities: Product Launching, Branding Awareness Promotion, Digital Marketing Campaign, and Relationship Building with fans & community, for: Volvo Trucks and Volvo Buses product (Yr 2019-2020) within Indonesia region.

Leading in various Marketing activities: Product & Branding Promotion, Digital Marketing Campaign, and Aftersales Support Relationship Activities (Seminar & Workshops) with Volvo CE clients, for: Volvo CE within Indonesia region, during yr 2018-2018.

Assisting new SME business, consulting in business plan & projection, and branch offices setup action plan.

The Company specializes in After-Market Parts for Off Road and On Road Trucking Fleet and Heavy Duty Automotives, catering to nationwide Mining and Transportation Sector in Indonesia.   The company started in yr 2007 and was going rather conservatively in growth until I joined the management team in yr 2009.  My joining's main responsibility was simply to boost the company overall growth: sales revenue. product diversifications, and profitability.   4 years in counting, from yr 2009 to yr 2013 prior to my move, the Company has reached its peak level of 400%+ growth compared to the initial yr 2009.

Brainstorming together with the client, I helped designing the total strategic plan, and interpreting /implementing into the smaller portions of week-by-week tasks to ensure the the new Start-Ups deeply digging in the strong foundation and readying for the future growth ahead.     The strategic plan, includes of:  Revenue & Profit Target, BEP plan, Products portfolio growth, Marketing & Sales Plan, as well as the organizational structure development.   During the first 1,5-2 years of our clients contract, I would usually directly lead the newborn/ startups company, until she starts rolling the operation before searching and training the future GM/ Operation Manager to take over the business in the following 1 year after to my initial leading in.

Authorised Shell Oil distributor for Mining Companies in East Indonesia region, including Kalimantan and Sulawesi.   As Sefas Pelindotama was the pioneer establishment of Shell Oil in Mining sector, I helped the company doing market breakthrough as well as setting up the contract supply with after-sales supports such as periodical training and lube utilisation monitoring.

Initiating the new sales & business development in plywood industry sectors, the company assigned the private power plant project and Dry Kiln project development, as to complement the need of the booming timber Industry in Indonesia.   The responsibilities were including of identifying the new yet unseenable prospects and making them into products portfolio as the main business' diversification objective and profit generators.

Part time job as (initially) Restaurant Cook and (last position) Operation Supervisor

Routine Morning Delivery for The Fresno Bee Newspaper.  
Perform delivery service to meet beyond SLA (Service Level Agreement) standard.

yufei su

ux designer

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Leonardi I🇮🇩

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