Argentina

UX Design

Master

Bachelor of Marketing and Advertising

Leonardo Noriega

AI Conversation Design Manager 

Problem-solving

Time management

Leadership

Figma

Sharing knowledge & experience in UX/UI Design with people all around the world. https://adplist.org/mentors/leonardo-noriega

I lead a team applied to user experience based on AI with VUX, VUI, UX Writers, Conversational designers and UX Designers profiles.

• Oversee the maturity of the practice
• Formalize and professionalize the practice
• Consolidate and expand the UX team
• Present and sell UX as a service
• Estimate projects and asignations
• Interact with clients to ensure the quality of the experience.
• Organize, run and evaluate usability tests sessions.
• Perform expert reviews and UX analysis.
• Supervise UX designers and their career development.
• Communication with development team and functional analyst.
• Presentation of ideas and results.

Líder de consultoría de Diseño de Experiencia de Usuario, Innovación y Transformación Digital.

• Digital transformation.
• Strategic planning.
• Development of original content.
• New business.

Client: Chevrolet 
Project: Relaunching the site. 
• Translation of contents. 
• Development of original contents. 
• Platform UX Consultant. 
• Best practices.

Jumperr is an innovative platform that allows the progressive growth of users within the world of electronic commerce and digital marketing.
Through the automation of processes, its technology is capable of offering valuable assets, such as the creation of websites, generation of blogs, creation of online stores and strategic content for RRSS, without prior knowledge.

• Co-creation of the new site logic. 
• Research (User Persona / Scenarios) 
• Development of content strategy. 
• Implementation of the new brand concept. 
• Creativity for social networks. 
• Best practices.

Jumperr is an innovative platform that allows its users to progressively enter the world of e- commerce and digital marketing.

- UX framework evangelist.
- Promoter and coordinator of best practices.
- Usability testing / interviews / surveys.
- Information architecture.
- User research.
- Content generation and curation.
- Brand architecture.
- Overall content strategy design.
- Planning and execution of design thinking methodologies.
- Realisation and implementation of integrated new product communication.
- Integration of creative practices in programmatic developments.
- Marketing strategy generation and implementation.
- Agile methodology.

Creation of digital content for the Communication Secretariat of the Government of the Province of Buenos Aires.
Administration: María Eugenia Vidal.

Responsibilities:

Construction of the digital identity of the governor.
Nurture digital and strategic content to the different digital profiles of the governor.
Coordinate and schedule communication actions.
Generate new communication methodologies based on government actions.
Development and monitoring of audiovisual material for publication.

Platforms: Facebook. Twitter Instagram

I worked as a strategist and digital creative copywriter for brands such as Claro, Cetol, Arcor and Toyota. I led the UX development of the Santander Rio Bank App. 

Responsibilities: Creation, digital strategy and innovation for integral campaigns.

Clients: Massalin Particulares Latam (Marlboro and Philip Morris), Samsung and Mc Donald's.

Responsibilities: Creation, Digital Strategy and Innovation for integral campaigns.

I co-led the strategy and digital creativity of the agency, working for brands such as LG, Chrysler, Volkswagen, Toyota, Chevrolet, Sushi-pop.

Responsibilities:
Coordination of 2 creative teams in charge. 
Presentation of the integral plan to clients. 
Detection of new businesses.

Responsible for the creative area: (MKTD, BTL & DIGITAL) 

Clients: Topper, Clarin, Volkswagen, Western Union, Banco Supervielle, Buenos Aires city Government, Mizuno, OSX: Ona Saez Sport, AAT (Argentine Tennis Association), Tortugas Open Mall.

Responsibilities: Creation, digital strategy and innovation for integral campaigns.

Clients: IAE Bussines School. Supervielle Bank. Cash Yes! Philips Telephone of Argentina. Nescafé. 

Responsibilities:
Coordinate the work of a team in charge composed of arts directors, web developers and editors.

Televisión Digital Abierta (TDA).
Visualization of the raw material, elaboration of creative ideas and carrying them out with designers and speakers.

"Mi Noche Favorita" - Juan Alberto Badía. "¿Porqué no?" - María Julia Oliván. "Menú Bonadeo" - Gonzalo Bonadeo. "Cine Feinmann" - José Pablo Feinmann. "7KC" - Reynaldo Sietecase.

Sponsorship & Promotions - Cartoon Network - Creative services ON AIR / ON LINE for brands seeking to join the Cartoon Network / Boomerang Latam universe.

Clients: Terrabusi. Airing. Mantecol Serenity Tang. Herbal Essences. Kellog s. Mc Donald s. Spray Art. Zuru.

Responsibilities: Creation of digital, strategic and creative content always looking for the innovation of formats and platforms.
I carried out regional campaigns, working together with colleagues from Brazil, Mexico and the United States.

Clients: Honda. UADE. Secretary of Tourism of the Nation. Matarazzo Dánica Western Union. Rosen. The Capita. Dermaglós.Responsibilities:Coordinate the work of two creative pairs and presentations to clients.

Clients: Honda. UADE. Secretary of Tourism of the Nation. Matarazzo Dánica Western Union. Rosen. The Capita. Dermaglós.

Responsibilities:
Coordinate the work of two creative pairs and presentations to clients.

I worked as a creator of campaigns and creative strategies.

Clients: Claro - BBVA - Sony - Citroën - Peugeot - PlayStation - Villavicencio - MSC Cruises. 

Responsibilities:
I was one of those responsible for Claro's creativity in his arrival in Argentina.

Clients:
Lugares Magazine. Ministry of Tourism of the Nation. Columbia Bank. Hotel Sofitel Bs. As. Accor Services. Molinos Río de la Plata. Hurtigruten Cruises. Banco Itaú. Fibertel. Dell.

Responsibilities: Creation, digital strategy and innovation for integral campaigns.

Independent edition dedicated to the game with Héctor P. Fontanella.
Journalist. 
Content curator. 
Translator. 
Moderator and maintenance of social networks (Facebook / Twitter)
Creator of the brand logo.

I worked as a creative copywriter for integral communication campaigns.

Clients:
Pago Fácil / Recarga Fácil. Agua Magna. Avia. Goodyear. Madero Plaza. Lost Valley Wine Resort. Belgravia.

I worked as a digital creative editor for different campaigns.

Clients: Shell - Ford - Nestle - Unilever - Quilmes (Andes / North) - Bank Boston - Met AFJP - HSBC - Samsung - Kimberly Clark - Iguana Beer - Pfizer - Banelco - Roche - Quickfood - Cadbury - Rolex - Syngenta - Nokia - Johnson & Johnson - Jaguar.

Responsibilities: I developed creative campaigns for BTL / MKTD / Digital teams.

Clients:
Lugares Magazine. Ministry of Tourism. Columbia Bank. Hotel Sofitel Bs. As. Accor Services. Molinos Río de la Plata. 

Responsibilities: Creation, digital strategy and innovation for integral campaigns.

Client: "El Comercio" insurance company.

Responsibility: Generation of concepts and integral campaigns.

Leonardo Noriega🇦🇷

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