Leticia Xavier🇵🇹
Researcher • Strategist • Writer • Digital Culture Specialist at leticiaxavier.work
About Leticia Xavier
Researcher • Strategist • Writer • Digital Culture Specialist at leticiaxavier.work
I'm an award-winning digital culture specialist focused on the intersections between technology and human behaviour.
With over a decade of experience, I had pioneered research into social insights, tech dynamics, and digital content strategy at leading agencies in Brazil and Europe.
As a freelancer, I partner with research institutes, agencies, and consult for brands, offering unique perspectives that blend analytical rigour with cultural nuance.
I'm also a writer, with work published in Variety, the Canvas8 library, and regularly post in-depth analyses to my LinkedIn profile and newsletter On my radar 📡.
Expertise
What mentees say
“Leticia was incredibly helpful, kind, and generous with her insights. She shared both personal experiences and practical strategies that gave me a clearer perspective on how to position myself as an expat in Portugal and Europe. Her advice was actionable, and the conversation felt natural and inspiring. I highly recommend her!”
“What started as an advice-seeking call turned into a profound talk about life, goals, and human geography Leticia is wise, funny, and constructive. Can't wait for our next chat”
“I've already known Leticia on Linkedin and it was amazing to spend a little time with her. Leticia is very generous, helped me a lot with some challenges I've been having at work. I'd definitely recommend you to have a session with her.”