Liam McCarten🇸🇬

Global Business Director at Meta

About Liam McCarten

Global Business Director at Meta

I am a global tech, partnerships and media leader, with over 17 years experience in client-side, agency and platform roles.

I formed my earlier career across the UK and US in consulting [Oliver Wyman] and brand management roles [Reckitt].

Over the last 9 years, I've held various leadership positions at Meta [formerly Facebook] leading teams and partnerships with the world’s highest profile brands & agencies [L’Oreal, Google, LVMH, Coca Cola, P&G & Mars] across US, EMEA and most recently APAC.

I've got both breadth and depth of expertise across a wide array of sectors, including Consumer Packaged Goods (CPG), Luxury, Beauty, Technology, and Retail.

As a truly global citizen, I've had the privilege of working and living across EMEA (Europe, the Middle East, and Africa), North America (NA), and Asia-Pacific (APAC).

This exposure has not only heightened my empathy & understanding of different cultures and market nuances but has also equipped me to effectively navigate a wide range of business challenges.

My approach to growth and learning stems from an inherent curiosity.

I can help you across a range of challenges & opportunities, such as:

Positioning your brand or business Building high performing teams Developing a sales strategy and go-to-market approach across APAC Leadership coaching Managing teams and businesses across geographies

And many more!

Expertise

BrandingDigital MarketingSalesBusiness TransformationPublic SpeakingPartnershipCommunicationCollaborationTeam playerOrganisation skillsPresentation skillsStakeholder management

Sessions with Liam McCarten

Mentorship Session (30 min): Mentorship session