Australia

Customer Experience (CX)

Digital Marketing

Event Marketing

Customer Success Management

Community Management

Product Marketing

Graduate Certificate

Bachelor of Business (marketing)

Bachelor of Commerce

Liana Lorenzato

Public Speaking

Communication

Collaboration

Time management

Empathy

Team player

Organisation skills

Conflict resolution

Stakeholder management

Leadership

Project management

Analytical skills

Campaign execution & analysis

Content strategy

Influencer marketing

Ahref

Airtable

Asana

Canva

ChatGPT

Facebook Ads

Google Ads

Lucidchart

Google Analytics

SEMrush

Awards

>Power Retail Awards- WINNER Top Innovator and Top Sustainable Brand
> Order of Australian Medal for Modibodi Founder, Kristy Chong 2023
> Nourished Life Best Period Underwear and Best Nursing Singlet Award 2022- Winner
> Health and Beauty Awards UK 2022- Sustainability Hero (Biodegradable range)-Finalist
> The One Show 2022- Shortlisted Creative Campaign EMBODIED
> Finder Green Awards 2022- Finalist
> Clean and Conscious Awards 2021, Winner-Social Responsibility Award
> Clean and Conscious Awards 2021, Gold + Editor's Choice Award (Fashion + Fitness)
> Clean and Conscious Awards 2021, Bronze- Fashion + Fitness- Underwear
> World Retail Awards- Finalist 'Building a Sustainable Future' Award 2021
> Inside Retail- Australia's Top 20 Coolest Retailers 2021 
> Choice Magazine #1 and #2 Period Underwear brand in Australia 2021
> Veuve Clicquot BOLD Award Overall Winner 2021- Modibodi CEO Kristy Chong
> Power Retailer 'Top Innovator' Winner 2021
> Power Retailer 'Top Sustainable Brand' Finalist 2021
> Glamour UK Wellness Awards Powerlist 'Best Period Pants' Winner 2021
> Cool Brand Top 50 brand UK 2021
> AFR Fast Starters 2020
> Inside Retail Top 20 Coolest Aussie Retailers 2020
> Interbrand Top 15 Aussie Breakthrough Brands 2020 
>ORIAS Online retailer awards- International Conqueror- Finalist 2020
>ORIAS Best WOKE retailer- Finalist 2020 
>Deloitte's 2020 Tech Fast 50 Awards (business growth) winner #5 2020
>Deloitte's 2020 Tech Fast 50 Awards -Technology Female Leadership winner #2 2020
>International Performance Marketing Awards, Best Managed Affiliate Program APAC - Highly Commended 2020

Invited to speak/Interview at:
- Google Growth Summit 2023- Panelist
- The Grace Tales
- Twitter Leaders Conference APAC
- Mumbrella 
- Marketing Leaders 2021 Forum (Panelist)
- CMO Magazine
- Getty Images Global Webinar- Modibodi Embodied Campaign (Panelist)
- Google CMO Conference
- Mediacom 'Unplugged' Conference

> AFR Fast 100 Finalist- 2020
> Outdoor Media Association- Joint winner, Best Use of Multi-format media 2020  
> Retail Week Best Pop up Award finalist 2020
> Retail Week Best store design/concept of the year Award finalist 2020
> Top 50 People in E-Commerce Nominee 2019
> Telstra Business Awards NSW and National Medium and Making Waves Award Winner 2019
> Telstra Awards People Choice Winner 2019
> Deloitte's Fast 50 in Tech 2019 Winner's Circle- rank #2 and #3
> NSW Export Awards- Sustainability National Category Winner 2019
> World Retail Awards Finalist 2018
> 2019 ORIA’s Online Retail Awards finalist 

As the Marketing and PR Director at Modibodi I am responsible for the development, implementation and ongoing refinement of Modibodi's Global brand, marketing and communication strategy across all channels as well as managing the Marketing & Creative Team as well as agency partners to drive hyper-growth in global markets.

> Retail Week Best Pop up Award finalist 2020
> Retail Week Best store design/concept of the year Award finalist 2020
> Top 50 People in E-Commerce Nominee 2019
> Telstra Business Awards NSW and National Medium and Making Waves Award Winner 2019
> Telstra Awards People Choice Winner 2019
> Deloitte's Fast 50 in Tech 2019 Winner's Circle- rank #2 and #3
> NSW Export Awards- Sustainability National Category Winner 2019
> World Retail Awards Finalist 2018
> 2019 ORIA’s Online Retail Awards finalist 

As the Marketing and PR Director at Modibodi I am responsible for the development, implementation and ongoing refinement of Modibodi's Global brand, marketing and communication strategy across all channels as well as managing the Marketing & Creative Team as well as agency partners to drive hyper-growth in global markets. 

>Establishing and keeping track of ROI on all marketing initiatives to measure success of campaigns & strategies and contribute to departmental competitive analysis to keep abreast of the market trends
>Development and implementation of the brand strategy
>Developing and delivering marketing and communications strategies for all brands and NPD
>Overseeing implementation of the marketing strategy - including campaigns, events, digital marketing, and PR.
>Managing our creative production 
>Ensuring that the marketing objectives are implemented and achieved by the business and its entirety
>Set social media and content objectives as well as manage social media, content, and engagement strategies
>Undertake continuous analysis of competitive environment and consumer trends
>Analyse customer data to understand both acquisition and retention journeys across retail, and all digital functions
>Constantly evaluate initiatives with a fresh approach across digital, brand and retail marketing to drive both customer and revenue growth
> Champion Modibodi's Social Impact and Education Programs

Strategic Marketing and Digital Communications for Australian ecommerce and fash-tech brand Modibodi. www.modibodi.com.au

>International Public Relations and Influencer Marketing in key markets of Australia, NZ, USA and UK.

>Digital Sales strategy and implementation
Driving eCommerce commercial objectives and ensuring a best in class online consumer experience for the Australian and International eCommerce business.   

>Social media management and development 
- proven experience building social media channels through content.
- a creative mind burgeoning with new ideas.
- solid PR relationships that yield access to talent for content, or take the initiative to forge those relationships.
- highly active on Instagram, Snapchat, Twitter, WeChat, Facebook & Pinterest and have a solid understanding of the strategy of successful brands and media organisations across these channels.
- strong photographic skills and be comfortable working independently to shoot and create content.
- comfortable in front of the camera or microphone and have experience presenting, vlogging and creating audio content. 
- well-organised, with an understanding of the importance of forward-planning.

Emphasis on brand development and growth, content, marketing collateral, events/thought leadership, sponsorship and digital communications as well as onsite optimisation.

Contract role that worked directly with the CEO and Genera Manager on all Strategic and Tactical Marketing activities.

Overseeing all membership marketing & sales campaigns including events, guest speaker securement and relations, Food & Beverage events and Reciprocal Club partnerships.


Speakers secured included:
- Dr Charlie Teo, St Vincents Hospital
- Police Commissioner Andrew Scipione
- Former Prime Minister John Howard
- Naomi Simson, RedBalloon 
- Peter McEvoy, Tourism Australia

Award: Runner Up Clubs NSW 2012 Club of the Year Award

Creative Communications for lifestyle & design brands!

Marketing| Public Relations| Internal Communications| Social Media| Event Management| Interior Styling| Branding & Strategy| Sponsorships| Product Placement| Business Development| Media Relations| Copywriting.

DESIGN & INTERIORS | LIFESTYLE | HOSPITALITY | EMERGING BRANDS | LUXURY | TALENT MANAGEMENT , E-BRANDS & MORE

Working with clients that seek to capture a complete market-share through integrated and intelligent marketing and events, public relations and social media solutions. 

The focus is to develop and implement the overall communication strategy, aligned with the marketing strategy for brands I represent. This includes traditional Public Relations, emerging practices and Social Media working across all media channels. 

Social media strategies will engage customers through relevant content and conversation and build brand identity.

As the director of LsquaredINK, I'm passionate about the lifestyle industry, having experience working with Local and global media, events and campaigns, own a hands-on approach and eager to dive right in.

In short, LsquaredINK builds brands- getting noticed, making the right noise to the right audience and driving sales!

Client brands have included//
>Designer Rugs
>The Rug Company
>Fanuli Furniture
> Mobilia Furniture & Design
> Di Lorenzo Tile Merchants
> Paint Place Group
>International School of Colour & Design ISCD
> Kingdom Home
> Moore & Moore Wallpaper
>Easton Pearson
>Alex Perry
>Dinosaur Designs
>Decorators Market
>Pamper Hamper Gifts
>Luca Ciano (Chef)
>Henri Who
>Belle Magazine
>Stylerocks
> Luk Beautifood
>Dandymoon
> An Indian Summer, Charity Event
>Navy Crockett
> Fluidframe
>Bay & Fyfe
> Est Magazine
> The American Club, Private Club.
> Australian Living
> Glow Hair

All local and international Marketing and Public Relations for Designer Rugs Pty Ltd.
Working closely with CEO and Managing Director on strategic and tactical Marketing, Communications and Sales. 

- Marketing Communications and Strategy
- Public Relations
- Media Relations
- Stakeholder Relations
- Event concept, direction and execution for events including the Official VIP Partner event with Rosemount Australian Fashion Week ( now MBAFW)
- Online marketing and website design and develiopment, SEM and SEO
- Direct marketing
- Interior Styling
- Establishment of all Designer Rugs Social Media channels in line with best practice and industry standard,
- Art Direction of Marketing and Advertising Collaterla including Photoshoot Styling
-Copy writing
-Media planning & Buying
-Sponsorships & Partner negotiations 
-Contract Management 
Special concepts & Projects: The Evolve Awards, Fashion Designs Rugs and The Rug Project & I.D Collection

Brand Collaborations: Akira, Alex Perry, Annie Georgeson, Dinosaur Designs, Greg Natale, Bernabei Freeman, Easton Pearson, Camilla, Catherine Martin, BlueandBrown, Cloth [julie paterson], ID Collection, Minnie Pwerle, Vixen, Vivian Chan Shaw, Wedgwood.

Marketing and Communications

International Marketing, International Communications and Public Relations activity for all product categories including:

EDUCATION | OFFICE | HOSPITALITY| STADIUM & FIXED SEATING | HEALTHCARE

>Retail Business Management for key performing stores in Sydney including Pitt St Mall &  QVB stores.
>Local Area Marketing and Customer Relations
>Staff recruitment, management  & training for up to 20 staff of various levels. Casuals through to full time staff members.
>Store development and sales growth strategies to exceed sales targets by 150%
> Stock planning, Internal buying and ordering along with visual merchandising.

Liana Lorenzato🇦🇺

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