Brazil

Product Design

UX Design

UI/ Visual Design

Content Design

UX Testing

UX Research

Bachelor of Arts - BA

Ligia

Product Designer

Public Speaking

Product analytics

Product strategy

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Organisation skills

Presentation skills

Customer service

Stakeholder management

Analytical skills

Accessibility

Figma

Hotjar

Jira

Miro

Notion

Google Analytics

Caju is a Brazilian technology company with more than 21 thousand companies in its client portfolio. Its operations focus on corporate benefits, and in 2023, we transacted R$5 billion.

As a Product Designer, I work within the payments tribe to provide a simple and smooth payment experience for employees of our client companies who use the Caju card, our primary financial product.

CloudWalk is a centaur fintech and it's one of the fastest-growing financial institutions in Brazil, with more than 500 employees located in 16 countries.  They have a high-end global payment network built on modern technology and proprietary blockchain, focusing on revolutionizing the payment ecosystem for small and medium-sized businesses (B2B).

Main responsibilities:

- Conducting continuous Discovery process utilizing various data sources, including heatmaps, screen recordings, service tickets, social listening, surveys, and desk research.
- Visited users' establishments to collect feedback.
- Creating detailed personas and user journeys, enhancing user-centered design processes
- Documenting and sharing discoveries and learnings with the team and stakeholders, improving cross-functional collaboration and alignment.
- Establishing and documenting UX Research Ops processes, streamlining research activities, and increasing team efficiency.
- Collaborating closely with Product Designers, resulting in the creation of more intuitive and user-friendly interfaces.
- Working alongside UX Writers and Content teams to produce highly effective content.

As a Product Designer in the Discovery squad, I focused on enhancing the user experience during the initial website journey. My contributions had a significant impact on the business, resulting in the following achievements:

✨ Improved SEO score to 83 points, boosting website visibility in search engine results.
✨ Achieved ~12% increase in organic traffic acquisition within the first month of launching new destination pages.
✨ Successfully reduced costs associated with paid media efforts.
✨ Enhanced user engagement through longer browsing sessions and increased interaction with destinations.

Main responsibilities:

- Lead end-to-end design process from discovery to delivery.
- Conduct a comprehensive discovery process, utilizing desk research, surveys, and benchmarking to identify business goals and user pain points.
- Collaborate closely with Product Manager, Software Engineers, Tech Lead, Content Designer, and UX Researcher to define strategic problem-solving approaches and meet project deadlines.
- Define and track UX metrics to measure solution success.
- Generate ideas through sketches, wireframes, and high-fidelity prototypes.
- Facilitate productive ideation workshops with stakeholders and team members to prioritize and address problems.
- Conduct design critique sessions to gather feedback and iterate on designs.
- Recruit users and moderate usability tests to evaluate solution effectiveness.
- Provide the development team with detailed design assets and specifications.
- Continuously monitor and analyze UX metrics for ongoing improvements.

Hurb, Brazil's top online travel agency (OTA), simplifies travel and helps travelers fulfill their dreams. With over 20 million customers and 35,000 destinations worldwide, we offer the best travel experiences at affordable prices.

As a Product Designer in the Payments tribe, my focus was enhancing the payment experience. I'm proud of the impactful contributions I made, including:

✨ Introduced One-Click Buy and Pix, an instant payment method developed by the Brazilian Central Bank, expanding payment options on the Checkout page.
✨ Successfully reduced operational costs for Checkout transactions.
✨ Improved the payment experience, ensuring a seamless and secure process.
✨ Achieved remarkable adoption of Pix, quickly becoming the second most popular "in cash" payment method.

These achievements not only enhanced customer payment experiences but also contributed to Hurb's growth and success as a leading OTA.

iDinheiro is a startup, part of the Méliuz group (B3: CASH3), which aims to bring educational content and financial tools to help more than 4.5 million users to have a more prosperous financial life.

As the only Product Designer, I led the entire user experience and design process, working collaboratively with a multidisciplinary team of product owners, SEO analysts, and software engineers.

My main responsibilities included:

- UX/UI Design, with a focus on ensuring the best experience for the end-user
- UX Research, both quantitative and qualitative
- UX Writing to improve communication with the user
- UX Strategy to guide design decisions
- Design Thinking for problem-solving
- Visual Design on social media
- Efficient handoff to the development team
- Creation of a component library and style guide to ensure consistency in brand and user experience

UX Unicórnio is a complete UX/UI and Product Design training in Brazil.

During the training, I worked on a real problem by leading the design process from end to end. 

Main responsibilities:
- UX Research
- UI Design
- UX Design
- UX Writing
- Wireframes
- Prototyping
- Usability test

Ligia🇧🇷

About Ligia

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