Israel

Graphic Design

UI/ Visual Design

Branding and Identity Design

Complete Web and Mobile Designer

User Experience Nanodegree

Bachelors Degree in Graphic Design

Lina Yohay

Founder, Graphic Designer, Illustrator

Instagram

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Branding

Illustration

Asana

Figma

Notion

Adobe Creative Suite

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Best practices for running productive design critiques.

Running effective design critiques

Managing being the only designer at your company and working with non-designers.

Being the only designer

How to think about design career paths and what progression looks like for designers?

Design career path

- Developed solid brand identity and signature for Code Ara clients, including everything from logos to graphics to holistic brand and social media experiences. 

- Communicated and implemented UI Design for tailor-made Software from Code Ara’s clients in the high-tech industry.

Mentoring designers in the fields of:
- Career Path
- Graphic Design Portfolio
- Emotional Intelligence and Creativity
- Being Authentic
- Communicate comprehensively
- Navigate through complexity
- Be persistent and resilient.

- Developed a branding strategy for WorldParks, a nonprofit organization that works to safeguard biological environments across five continents and is a part of the Google for Non-Profits program.

- Created branding and marketing materials for start-up conscious brands like Body Blossom organic cosmetics, Kambu kombucha, and Tori Bakes, and led their launch in the market through digital media increasing engagement by 50% in a 6-month period.

- Crafted the visual identity for print and digital assets with a cross-functional team after conceptualizing MIND SET PLAY, an innovative phygital (physical+digital) that emphasizes kindness in the workplace.

- Generated more than 1000 illustrations for Clipper Lighters throughout Europe and Israel, reaching thousands of customers in a booming market expected to be worth US$7.4 billion by 2026.

- Created the packaging design for Body Blossom, which was later curated as one of the best designs worldwide by ADF&PCD Paris Cosmetics Fair and featured on their Instagram as inspirational new packaging for June 2020.

- Designed print collateral for marketing and packaging for Montesol Organic Products, implementing graphic standards for the brand image and identity across all company materials in collaboration with the Director of Development and Marketing, in order to position the brand in the Organic food market.
            

    
    

    
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- Led the creation and management of the design team at the Israel headquarters, developing a trustworthy network of talented designers for contract opportunities and streamlining client handling.

- Designed branding, marketing material, and print/web collateral for retail products, and promotions, including licensing assets for Disney, Marvel, Lucas (Star Wars), DC Comics, and Nickelodeon, for contracts worth more than $2 million in royalty licensing agreements.

- Delivered projects for Fortune 500 companies in Israel and Europe, including McDonald’s, Unilever, and Danone, requiring visual design for the marketing division. 

- Designed branding, marketing, print, and web material for Disney’s promotional campaigns in Rewe European supermarkets, which increased the Christmas seasonal sales by 30%, reaching more than 77 million customers in 12 countries.

- Coordinated the design production and packaging for the “Minigarrafinhas da Galera”, Coca-Cola Campaign in Brazil. More than 6 million bottles were sold, and Coca-Cola topped the list of sponsoring brands with this promotion.

- Developed landing pages, UI components, style guides, packaging, and illustrations for PPI Worldwide-licensed brands that were launched in APAC, Europe, and the Americas.

- Designed printed materials, banners, tradeshow booths, swag, emails,  white papers, and social media campaigns for the internal team and the company's licensed brands.

- Made sales presentations that helped the marketing team close deals with licensors and with current and future customers in the European market.
            

    
    

    
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- Created print material for the Edushape Toys line of products, including branding, packaging, catalogs, flyers, invitations, banners, and booth design for the International Toy Fair Spielwarenmesse in Germany.

- Translated catalogs, brochures, and children’s books in English, French, Portuguese, and Spanish.

- Created and developed a large number of new brands with educational proposals in mathematics, language skills, and science in both Spanish and English. Over 3,000 educational institutions in Latin America received this material in the form of books, digital media, and board games.

- Created the men's hosiery seasonal collections for Vans, Puma, Adidas, J.Crew, and Target for the US market.

- Designed POS materials for GEF and PUNTO BLANCO stores throughout Colombia.

- Developed visual campaigns in collaboration with the marketing department to promote the launch of new products.

- Researched and forecasted trends 2 years ahead of time in the fashion industry.

- Participated in the 2007 Lyon Fashion Week in France.

- Taught English to children and adults at all levels, from beginner to advanced.

- As a Junior Graphic Designer, I contributed to the concept, layout, and design of Kinetoscopio Cultural Magazine.

Lina Yohay🇮🇱