Lina Yohay🇮🇱

About Lina Yohay

Founder, Graphic Designer, Illustrator at Pledione Studio

As the founder of Pledione Studio, I specialize in creating joyful, colorful, and empathetic brand identities. With over 15 years of experience in graphic design and illustration, I help small to medium businesses and startups build impactful brands that connect deeply with their audiences.

I’ve had the privilege of working with iconic brands like Disney, Marvel, Lucas (Star Wars), DC Comics, and Nickelodeon, contributing to multimillion-dollar royalty agreements. I’ve also designed visual materials, landing pages, UI components, and packaging for Fortune 500 companies, strengthening brand identities across global markets.

Beyond my design work, I am passionate about mentorship. As a Top 50 female graphic design mentor on ADPList, I’ve guided designers from 21 countries, focusing on helping them develop both their creative and emotional intelligence. I believe great design is rooted in nurturing talent, fostering resilience, and building authentic connections within the design community.

Driven by a love for illustration, I continue to push the boundaries of design, technology, and storytelling to shape the future of brand design and inspire the next generation of designers.

Expertise

Sessions with Lina Yohay

• Design Path Mindful Journey (45 min): Take a mindful step forward and join me for a design mentorship session that blends career guidance with inner reflection. In this nurturing environment, I will offer personalized advice to support design path journey and cultivate a mindful approach to your career path. By integrating mindfulness practices into your job search strategy, you'll not only gain practical skills but also enhance your self-awareness and resilience. Let's embark on a journey that honors both your professional aspirations and your inner well-being.
• Craft Your Portfolio (45 min): In these series, we will learn to create a standout portfolio that impresses potential clients and employers. Through personalized guidance, we'll help you showcase your best work and highlight your unique skills and talents. Learn to tell a compelling story through your portfolio and present yourself as a creative force in your field. This mentorship will equip you with the tools to elevate your career and open doors to exciting opportunities.

What mentees say

“I loved how we set a timeline of things to do within the time I had set for myself, and talked about set projects and goals.”

“I had an outstanding mentorship session with Lina! Her amazing communication and subject knowledge on branding provided me with invaluable insights. She motivated me to think critically and excel in my approach. I highly recommend booking a session her.”

“Yesterday's session helped me grow in ways that went beyond just this one project. Lina helped me see how ideas could deepen and validate the mood board direction I'd already built, teaching me how to expand a visual concept with more intentionality rather than just decoration.”