Canada

Product Design

Customer Experience (CX)

Generalist Product Management

Product Marketing

Program Management

Open learning course

Master's degree

Exchange Programme

Bachelor of Science (BSc)

Anita Yuan

Senior Product Manager

Usability Testing

Product strategy

Communication

Collaboration

Problem-solving

Time management

Organisation skills

Presentation skills

Conflict resolution

Stakeholder management

Leadership

Analytical skills

Community management

Market research

User research

Product roadmap

Qualtrics

React Native

Tableau

Tiktok

Youtube

Canva

ChatGPT

Facebook Ads

Figma

HTML

JavaScript

Miro

Confluence

REST API

Spearhead growth marketing strategy to accelerate profitable acquisition in small business VOIP solutions and Security solutions.

Orchestrate best-in-class digital self-serve experiences allowing customers to troubleshoot internet and TV issues effortless across web, app, chatbot and IVR.

Responsible and accountable for marketing strategies and event executions in the Greater Vancouver area.
• Leveraged command of data analysis and market insight, applied community-centric marketing strategies to plan and execute 15 events per month, and collaborated with internal and external stakeholders to exceed KPIs.
• Supported Babylon by TELUS health team platform and helped 40,000 Canadians to see doctors online between March and June in 2020.
• Reverted to my regular assignment beginning in July focusing on virtual marketing, strengthening partnerships with communities, businesses, and organizations. Curated and established 15 new business relationships.
• Continued creating opportunities for offline customer engagement and drive lead generations to multiple channels: hosted 6 virtual workshops and 9 virtual events in 2020.
• Ran BC and AB quarterly community virtual contest in January 2021: reached 116,566 people, increased contest entries by 350%, and lead generation by 280% compared with Q4 2020.

Command complete oversight of a multifaceted retail and commercial enterprise.
• Developed and increased new business revenue by 200% by actively acquiring new business, developing and executing a strategic business plan
• Improved capital efficiency and drive profitable growth; 370% rise in annual controllable contributions in P&L 
• Created and led a high-performance multi-cultural sales team with a focus on training and development
• Awarded Century Club Member, signed over 100 commercial accounts in 2018, top 3% of Canada
• Grew sales of premium products by 70% through in depth understanding of the market demand
• Refined back-end supply chain and optimized inventory utilization, resulting in 22% boost in profitability year over year
• Promoted company image and products at trade shows and career fairs

Assisted in day to day operations and sales management while maintaining customer loyalty. 
• Built relationship through cold calls, taking the initiative to make detailed call plans and bringing the customer qualification rate from 45% to 100% in company approved CRM

Learned through self-study modules and on-the-job training, encompassing all aspects of store management, including paint and associated products, customer service, sales and marketing, credit and accounts receivable management, human resources management, and profit and loss and merchandising management.

Contributed to the company's success by generating $40,000 in sales revenue per month by assisting clients with their car rentals, creating a positive customer experience while selling company products and services.
• Utilized consultative selling techniques to meet customers' needs while increasing the company's revenue 
• Assisted manager to analyze fleet forecasts in order to assure adequate daily inventory supply

Assisted the company in pre-opening its new cafeteria in Macau University, offer training to 30 staffs of Yin Yuan F&B Service Ltd. which including service etiquette, basic hospitality skills and rules, basic English communication in the restaurant to make sure good service provided.

Performed various duties including receptionist, bartender, waitress, food runner, and food and beverage trainer in all Food and Beverage outlets: Mezza9, Beijing Kitchen, Lobby Lounge and Room Service
•   Provided unforgettable dining experiences by following hospitality standards and preparing serving stations 
•   Collaborated effectively with a multicultural team to provide excellent service and meet guests’ requests 
•   Provided personalized customer service exceeding “Hyatt Standards” to successfully increase positive comments on TripAdvisor and other customer service rating sites that affected our daily occupancy rates.

Worked as a server in event department and business administrative assistant in banquet department to serve and assist various conferences, ceremonies, and weddings. 
•  Coordinated with different departments to meet or exceed guests’ expectations and ensured that every banquet ran smoothly by providing our customers with an unforgettable experience 
•  Responded to guests’ inquiries and received positive comments on customer service rating sites

Anita Yuan🇨🇦