Brazil

Product Design

UX Design

Service Design

Customer Experience (CX)

Growth Design

UX Research

Lucas Borba

Senior Product Designer

Product strategy

Prototyping

Qualitative research

Problem-solving

Critical-thinking

Stakeholder management

Brand strategy

User research

Typeform

UserTesting

Figma

Framer

Hotjar

HubSpot

Jira

Maze

Miro

Notion

Confluence

SEMrush

Zendesk

Communication

Presentation skills

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

How to think about design career paths and what progression looks like for designers?

Design career path

Enhanced the e-commerce experience for Brastemp, focusing on optimizing conversion rates and elevating customer satisfaction. directly impacting key metrics including Sales Conversion Rate, Customer Effort Score (CES), and Ease of Use Satisfaction.

- Executed thorough Product Discovery and UX/UI audits, leveraging Baymard Institute's industry-leading guidelines to uncover critical user experience gaps.
- Performed qualitative and quantitative data analysis (including surveys, heatmaps, and user interviews) to inform data-driven design decisions.
- Successfully delivered a comprehensive UX redesign across key website pages, directly contributing to improved user flows and business outcomes.

🏆Key Outcomes:
+ 27% YoY conversion rate
+ R$296M revenue generated 24/25
+ 112% ROI

A Product Designer specializing in end-to-end conversational experiences at a high-growth SaaS company. My work at Blip spanned the full customer lifecycle, from top-of-funnel acquisition to post-purchase support and retention.

Marketing & Growth: Led design for acquisition and conversion strategies, partnering with marketing directors to achieve a 48.8% YoY growth in platform revenue.

Customer Support & Retention: Enhanced user lifetime value and prevented churn by designing AI support solutions that increased CSAT by 24% and reduced resolution time by 25%.

Professional Services: Built and delivered foundational conversational MVP solutions for major enterprise clients.

Lucas Borba🇧🇷

About Lucas Borba

Expertise

Sessions with Lucas Borba

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