Canada

Branding and Identity Design

✊🏿🏳️‍🌈 Diversity & Inclusion

Lucas Leung

Sr Marketing Manager

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Organisation skills

Customer service

Conflict resolution

Stakeholder management

Analytical skills

Salesforce

Canva

HubSpot

At FreshBooks as a Sr. Manager, Expansion Marketing, I lead our global expansion strategy and customer contact strategy, ensuring our campaigns are high performing and our outreach cadences are optimized. I oversee the performance of expansion activities for the customer base, managing a complex communications calendar and leading product marketing efforts for bookkeeping and plan expansions. By partnering with Marketing Ops, I decrease campaign deployment bottlenecks to significantly increase deliverability and overall campaign performance.

As a Marketing Manager at FreshBooks, I managed the customer base and identified strategic activities to prevent downgrades while driving upgrades. I led product marketing efforts for bookkeeping and product plans, while overseeing the customer base communications calendar to prioritize all outbound messaging. By partnering with cross-functional teams like Product and Data, I ensured our segmentation and targeting strategies reached the right customers at the optimal time to drive retention and expansion.

At Geotab, I lead demand generation for Altitude, the company’s data driven, innovation-focused SaaS division. My work spans full-funnel strategy and execution, including paid media, email marketing, content syndication, and event campaigns. I’ve helped exceed pipeline targets through cross-functional collaboration with product, content, and revenue operations teams. I manage campaign execution in Salesforce, Marketing Cloud and create dashboards in Salesforce, Superset and Looker to track MQLs, SQLs, and sales alignment. Additionally, I oversaw key Salesforce enhancements to improve CRM utilization and attribution tracking across sales and marketing.

I owned marketing strategy across multiple consumer channels including corporate stores, inbound/outbound, direct-to-consumer, and dealer networks. My focus was on ensuring campaign consistency and sales readiness, developing one-pagers and enablement materials that minimized disruption and supported sales performance. I collaborated closely with channel partners to tailor promotions and drive acquisition results.

I drove national SMB campaign planning and execution, ensuring outbound channels had accurate lead volumes and targeting strategies aligned with sales targets. I introduced simplified KPIs to enhance campaign measurement and reporting clarity. I also led the development of predictive performance models and implemented Domo dashboards that gave sales leaders real-time visibility into campaign outcomes.

In this role, I orchestrated go-to-market strategies for monthly wireless retention campaigns. I increased campaign conversion by 4% by optimizing media and channel selection and supported execution through Salesforce, Statflo, and Domo. I regularly presented insights and strategic recommendations to senior leadership, which helped inform future targeting and budget decisions.

I managed a 17-person client retention team, growing performance from 50% to 120% of sales targets. Through structured coaching and process improvements, I helped boost team efficiency by 15% and fostered a culture of performance accountability and customer-first engagement.

I supported TELUS customers across billing, service, and technical inquiries, consistently resolving issues with empathy and clarity. As a Sales Representative and Apple Ambassador, I developed strong customer relationships and mentored peers on consultative selling, helping to grow customer loyalty and store performance.

Lucas Leung🇨🇦