Brazil

Graphic Design

UX Design

UI/ Visual Design

Branding and Identity Design

Multimedia Design

Service Design

Product Design

Interaction Design

Growth Design

Customer Experience (CX)

Generalist Product Management

Platform Product Management

Front-end

UX Engineering

Content Strategy

Copywriting

UX writing

Branding

Digital Marketing

Sales

Business Development

Content Creation

Languages

Bachelor in Digital Interface Design

Computer and Web Tools Technician

👋🏻 Lucas Pontes Rocha

Product Designer Specialist

Usability Testing

Social media marketing

Relationship management

Quantitative research

Public Speaking

Product strategy

Prototyping

Qualitative research

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Presentation skills

Customer service

Conflict resolution

Stakeholder management

Leadership

Project management

Negotiation

Affiliate marketing

Brand strategy

Conversational AI

Content creation

Content editing

Content strategy

Conversion optimisation

Design systems

Human computer interaction

Information architecture

Marketing strategy

Viral marketing

User research

Sales plan and process

Product roadmap

Trello

Typeform

UserTesting

WordPress

Adobe Illustrator

Adobe Photoshop

Asana

Bubble

ChatGPT

Facebook Ads

Figma

Glassdoor

Hotjar

HTML

Instagram Ads

Intercom

JavaScript

Jira

Mailchimp

Miro

Notion

Adobe After Effects

Confluence

Adobe Creative Suite

Time management

Team player

Organisation skills

Analytical skills

Content pipeline

Content research

Typography

Tone consistency

Partnership

Product analytics

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Atribuições principais:
Junto do Product Manager Bruno Amaral, fui responsável por liderar e criar a interface do novo Self-checkout da plataforma G4 Educação. Além disso, também fui responsável por propor e implementar melhorias na jornada de onboarding de novos clientes da plataforma (projeto Journey) e recriar a área de Perfis do sistema.

Atividades desenvolvidas:

✅ Responsável por propor e denhar o futuro tecnológico de áreas estratégica da plataforma de cursos G4;

✅ Definir estratégias de design da empresa e garantir que ela esteja alinhada com as metas de negócio;

✅ Colaborar com a equipe de liderança para identificar oportunidades de design e criar soluções inovadoras para redução de churn, aquisição e retenção de clientes;

✅ Acompanhar as tendências de design e as inovações tecnológicas para garantir que a empresa esteja sempre à frente em design de produto;

✅ Auxiliar na elaboração de roteiros de entrevista e pesquisa de produtos com a base de clientes da empresa;

✅ Alinhar entregáveis com equipes de branding, marketing e vendas para garantir que as comunicações estejam de acordo com os objetivos do produto;

✅ Propor e implementar as melhores práticas de design do mercado.

Ferramentas utilizadas:

- Notion
- Figma
- Maze

Atribuições principais:
Responsável implementar melhorias na jornada de compra e novas formas de pagamento. Destaque para a implementação do projeto de Pagamento com FGTS. Fui responsável pela idealização, discovery e acompanhamento da implementação dessa nova forma de pagamentos na GOL.

Atividades desenvolvidas:

✅ Responsável por propor e denhar o futuro tecnológico da área de Produtos e negócios;

✅ Atuar na construção de OKRs de produto juntamente com o PO, Negócios, Compliance e Engenharia;

✅ Definir estratégias de design da empresa e garantir que ela esteja alinhada com as metas de negócio;

✅ Participar de reuniões estratégicas com fornecedores como a Sabre, Digio, Finantech, Cellpoint, ApplePay, Mercado Pago, entre outros, visando discutir lançamentos e oportunidades de mercado;

✅ Colaborar com a equipe de liderança para identificar oportunidades de design e criar soluções inovadoras para redução de churn e aquisição de clientes;

✅ Acompanhar as tendências de design e as inovações tecnológicas para garantir que a empresa esteja sempre à frente em design de produto;

✅ Auxiliar na elaboração de roteiros de entrevista e pesquisa de produtos com a base de clientes da empresa;

✅ Elaborar e comandar dinâmicas de Focus Group, Workshops de Design e dinâmicas de Design Sprint;

✅ Alinhar entregáveis com equipes de branding, marketing e vendas para garantir que as comunicações estejam de acordo com os objetivos do produto;

✅ Propor e implementar as melhores práticas de design do mercado.

Ferramentas utilizadas:

- Notion
- Figma
- FigJam
- Microsoft Azure
- Miro
- Maze

Main attributions:
Responsible for idealizing SaaS projects with PLG journey in addition to prototyping and validating ideas through experiments of new products and solutions in partnership with the META group. I actively participate in strategic meetings to discuss ways to implement and monetize solutions and features for the company's customer base who use their own channels and mainly social channels such as Facebook, Whatsapp and Instagram. I also contribute to decision-making on implementations aimed at the purchase journey, support, relationship and evaluation of our customers' products.

Activities developed:

✅ Responsible for proposing and defining the technological future of the Products and Engineering area together with GPM;

✅ Acting in the construction of product OKRs together with the CPO, CTO, GPM and PMs;

✅ Define company design strategies and ensure that it is aligned with business goals;

✅ Participate in strategic meetings with suppliers such as META (Facebook, Instagram, Whatsapp) to discuss launches and market opportunities;

✅ Together with People, define career plan and development of the company's Design area (PDIs);

✅ Collaborate with the leadership team to identify design opportunities and create innovative solutions to business problems;

✅ Keep up with design trends and technological innovations to ensure that the company is always at the forefront of product design;

✅ Develop interview scripts and product research with the company's customer base;

✅ Develop and manage Focus Group dynamics, Design Workshops and Design Sprint dynamics;

✅ Align the product vision with branding, product marketing, sales and growth teams to ensure that the design is in line with business goals;

✅ Propose and implement the best design practices on the market.

Tools used:
- Google Workspace
- Notion
- Figma
- Microsoft Azure
- Userpilot
- Miro
- ChatGPT and more

Main attributions:
After the acquisition of ATTA, I was one of those responsible for absorbing, discovering and helping to implement solutions for the Quinto Andar network in Sales initiatives. In addition to being a facilitator for the integration of the Design and Product teams, together with engineers and PMs I was responsible for designing products with high technological and innovative demands.

Activities developed:

✅ Acting directly in the construction of product OKRs together with the CTO, CPO, Head of Products and GPM;

✅ Together with People, defining the career plan and development of the company's Design area (PDIs) and monitoring the development of my team members;

✅ Lead and manage a team of designers, including developing each member's skills and managing deadlines;

✅ Collaborate with the leadership team to identify design opportunities and create innovative solutions to business problems;

✅ Manage design tools and design budget in order to optimize resources;

✅ Keep up with design trends and technological innovations to ensure that the company is always at the forefront of product design;

✅ Develop and manage Focus Group dynamics, Design Workshops and Design Sprint dynamics;

✅ Collaborate and co-create the Product Backlog (PBB);

✅ Align the product vision with branding, product marketing, sales and growth teams to ensure that the design is aligned with business goals;

✅ Propose and implement best practices and design standards in the market.

Tools used:
- Jira (Atlasian)
- Confluence (Atlasian)
- Google Meets
- Whereby
- Notion
- Feedz
- Convenia
- Figma
- FigJam
- Slack
- Microsoft Teams
- Miro
- Whimsical

Main attributions:
Responsible for the Design and interface area of ​​the company. Lead teams of Designers in the Mortgage Credit and Insurance and Warranties squads. Idealize and command Discovery and Delivery dynamics in the administrative and credit areas. Active participation in mixed squad dynamics with Quinto Andar. Pursuing innovation and growth in product creations and updates, especially considering the opportunities arising from the company's franchise network and partners.

Main attributions:
Responsible for improvements in Real Estate Credit products and Real Estate Developers. Create and monitor the evolution of demands in the Product Backlog. Prioritize demands together with the engineering team and strategic Heads of the Sales, Operations and Backoffice areas. Create roadmaps, lead and monitor sprints in addition to proposing and maintaining rituals between the Product, Design and Engineering teams.

Main attributions:
Responsible for the co-creation of the Design Studio, the creation of the company's branding, institutional website and leadership and art direction of a team of Designers. Responsible for creating own digital interfaces and creatives and clients from different market niches, national and international. Provide consultancy on brand positioning and branding for companies.

Developed activities:

✅ Creation of the company's logo and visual language for social media and corporate documents;

✅ Design and implement landing pages to convert marketing campaigns;

✅ Creation of desktop and mobile web interfaces for different niche markets;

✅ No-code development of web interfaces, optimized for desktop and mobile;

✅ Sales and service relationship with an international customer base;

✅ Improve internal processes and implement new technologies to improve the productivity of marketing and sales teams;

✅ Hiring tools aimed at productivity and company performance;

✅ Selection and hiring of talents to compose the service, management and design team;

✅ Brand positioning and branding consultancy;

✅ Service and development team management;

✅ Periodic meetings to measure performance and discuss market and prospecting strategies.

Tools used:

- Trello
- Discord
- Notion
- Figma
- wordpress
- Google Workspace

👋🏻 Lucas Pontes Rocha🇧🇷