

Chief Marketing Officer at Uber, Airbnb, Facily, BX Blue, Unesp, FGV, Harvard
Chief Marketing Officer at Uber, Airbnb, Facily, BX Blue, Unesp, FGV, Harvard
Neuroscientist and entrepreneur, Luciano Freitas is currently CMO at the fintech BX Blue and is the co-founder at Facily (unicorn '22), the first social commerce in Latin America, and founder of Mind Hack Lab, a laboratory of mental alchemy and behavioral innovation focused on human engagement and subconscious transformations.
Luciano made part of Uber’s leadership and marketing teams in Brazil and helped launch Airbnb in Latin America, also acting in the leadership lineup. As a consultant, he has been a creative economy catalyst in companies such as Accenture, Springpoint, Santander, Danone, C&A, Itaú, Telefonica/Vivo, Coca-Cola and Pfizer. Luciano is also an MBA professor at Be Academy and a startup mentor.