Luis Fiestas de Fuentes🇩🇪
Head of Digital Banking at BBVA Bank
About Luis Fiestas de Fuentes
Head of Digital Banking at BBVA Bank
Hello! I'm Luis, a seasoned professional with over 13 years of experience in the fintech sector, focusing on product scaling, team development, and driving growth. As the General Manager for BBVA in Germany, I spearhead our digital and product strategy, ensuring we remain at the forefront of innovation and market relevance.
I'm passionate about mentoring and can guide you through various areas, including:
Customer Experience (CX): Enhancing user satisfaction and engagement through effective product design and strategy. Generalist Product Management: Developing a well-rounded approach to product lifecycle management. Growth Product Management: Implementing strategies that effectively drive user acquisition and retention. Program and Project Management: Navigating complex change initiatives and ensuring successful
Expertise
What mentees say
“What I really appreciated about this conversation was how he consistently asked the right questions, not just about the product, but about incentives, positioning, and real adoption. His guidance was insight-driven rather than prescriptive, helping clarify where fintech models genuinely work in B2B versus B2C, and where they tend to break, especially in regulated EU contexts.”
“Luis is a very talented person, he has a knowledge about communication and sales, and is truly remarkable when it comes to convey his experience to actionable steps. I highly endorse everyone to take a session with him and learn from the incredible experience that he has.”
“I found the session very helpful and insightful. It gave me a clear understanding of what employers generally look for, helped set realistic expectations, and provided practical advice on building connections and approaching the right people. I also gained clarity on where to look for relevant opportunities. I would definitely recommend this session to others.”