United States

UX Design

UI/ Visual Design

Branding and Identity Design

Design Operations

Content Design

Customer Experience (CX)

Front-end

Content Creation

Luis Puesan

Sr. UX designer 

Product strategy

Collaboration

Problem-solving

Critical-thinking

Empathy

Team player

Presentation skills

Conflict resolution

Brand strategy

Branding

Content creation

Adobe XD

Balsamiq

Figma

HTML

Adobe Creative Suite

UserZoom

Sketch

Conversational AI

Chatbot

Content strategy

Data visualisation

Information architecture

Video editing

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Tips for transitioning into a new role or company.

Changing roles

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Ways and resources to improve your design skills.

Improving design skills

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

Tips on how to work and collaborate with engineers and developers.

Working with engineers

I launched a personal UX initiative to stay current, sharpen my skills, and explore new technologies, including AI-powered user experiences, emotional design, and multilingual accessibility.

🔷 Designed two AI-driven mobile prototypes: one focused on emotional well-being and conversational design, the other improving how users discover and access service providers.

🔷 Created low-fidelity Figma prototypes simulating real-time interaction between users and AI agents.

🔷 Built design systems and component libraries to optimize handoff and accessibility.

🔷 Conducted user testing to refine tone, trust, and empathy in multilingual flows.

🔷 Mentored junior designers through Adaptlist.org (1,000+ hours of UX design and career path guidance).

Led user experience strategy for B2B and B2C Salesforce applications during a major digital transformation initiative.

🔷 Enhanced platform usability, resulting in measurable increases in user engagement and task efficiency.

🔷 Collaborated with cross-functional teams to implement scalable, AI-informed design patterns.

🔷 Played a key role in aligning business strategy with user needs in enterprise environments.

Directed UX design and product strategy for healthcare platforms, focusing on accessibility, usability, and user satisfaction.

🔷 Led end-to-end design of enterprise healthcare apps, improving digital member experience.

🔷 Defined UX roadmaps and architecture for cross-platform systems.

🔷 Championed accessible design practices across all initiatives.

Designed and optimized a reservation booking engine expected to generate over $11M in new bookings.

🔷 Conducted usability testing and created wireframes, screen flows, and A/B test variations

🔷 Delivered responsive designs and rebranding for timeshare web properties

Founded and led a successful design studio focused on delivering Fortune 500–level digital experiences to small and mid-sized businesses. Also served as a subcontractor for major enterprise clients, including Walmart, Marriott, and Cure International.

🔷 Directed cross-functional offshore teams to design and launch mobile-responsive websites and applications

🔷 Executed comprehensive usability testing, brand development, and bilingual UX strategies across diverse industries

🔷 Led rebranding and high-stakes presentation design initiatives for enterprise clients, elevating visual identity and stakeholder impact

Held leadership roles in UX, visual design, and front-end development across aerospace, finance, and travel industries. Delivered high-impact digital experiences for enterprise clients and internal platforms.

Key Roles:

👉 Senior Web Editor / Lead Designer – ASRC Federal (NASA Shuttle Program)
Designed internal communication and data visualization tools to support mission-critical aerospace operations.

👉 Lead UI Designer – Beyondbond, Inc. (Nomura Securities)
Led UI/UX strategy and team oversight for financial platform design, improving user workflows and visual clarity.

👉 Multimedia Producer & UX Designer – Travelatro
Created interactive kiosk experiences and co-led the award-winning Starwood Vacation Member site redesign.

👉Lead Web Designer - Lockheed Martin
Lead designer for several award-winning defense and aerospace projects.

Luis Puesan🇺🇸