Indonesia

Product Design

M. Hanif Zulfikar

Senior Product Designer

Communication

Problem-solving

Time management

Critical-thinking

Empathy

Organisation skills

Presentation skills

Branding

Business intelligence

Design systems

Human computer interaction

User research

Webflow

Adobe Illustrator

Adobe Photoshop

Figma

Framer

Maze

Miro

Adobe Creative Suite

Adobe After Effects

• Conducted user research and benchmarking to inform design decisions.
• Designed mobile apps for customer and admin dashboards, focusing on user experience.
• Developed a design system to ensure consistency and maintain component integrity.

• Enhanced UX/UI: Redesigned Pijar Mahir, leading to a 45% increase in user visits, 15% more time spent on the site, and 22% more pages viewed per session. Complaints to helpdesk dropped by 92%.
• Optimized Learning Platforms: Improved Pijar Belajar and Pijar Sekolah, enhancing educational experiences through tailored UI/UX solutions.
• Developed Design System: Created and maintained a comprehensive design system, standardizing elements and expediting design processes.
• Increased Efficiency: Achieved a 40% faster design handover and a 50% boost in UI screen crafting efficiency through optimized workflows.
• Conducted UX Research: Used data-driven insights and usability testing to refine user experience.
• Enhanced Profitability: Contributed to making the Pijar Ecosystem EBITDA-positive, underscoring its financial success.

• Led UI Component Development: Spearheaded creation and refinement of UI components, enhancing functionality and aesthetics.
• Applied Atomic Design: Built a scalable library of UI elements, increasing modularity and consistency.
• Standardized Design: Ensured uniformity across 108 products, including Logee, Agree, and Pijar, contributing to an 18% increase in adoption from the previous year.
• Optimized Processes: Streamlined workflows, boosting UI screen crafting efficiency by 50% and design handover speed by 40%.
• Enhanced Reusability: Achieved 10x more reusable assets and doubled component customization efficiency.
• Crafted Documentation: Developed award-winning documentation, earning the Zero Height Design System Award for Best Documentation, competing with Pinterest, Twilio, Eventbrite, and others.
• Fostered Collaboration: Collaborated with designers and developers to ensure a user-centric design approach.

As a UI/UX Instructor at Hacktiv8 for two months, I developed and delivered comprehensive training modules focused on equipping students with the skills to design aesthetically pleasing and user-friendly interfaces. My responsibilities included:

1. Developed a focused curriculum covering design principles and UX strategies, tailored to real-world applications.
2. Implemented interactive teaching methods to engage students practically in designing aesthetically pleasing user interfaces.
3. Provided individualized feedback, enhancing students' design proficiency and understanding of user-centric principles.
4. Taught tool proficiency, ensuring students are equipped with industry-standard design and prototyping skills.
5. Shared professional insights, preparing students for real-world UI/UX challenges.

I was dedicated to creating a dynamic learning environment that empowered students with the knowledge and skills to excel in the UI/UX field.

At Entech, the world’s smartest boiler control system, I spearheaded the design of key platforms with notable impacts:

• Platform Design: Designed the user mobile app, technician app, admin dashboard, and B2B platform, boosting user engagement by 45%.
• Design System: Established a sustainable design system, improving consistency and reducing design time by 35%.
• Operational Efficiency: Enhanced efficiency, leading to a 30% reduction in support requests.
• Cost Efficiency: Contributed to the system paying for itself within under a year through optimized design and user experience improvements.

• Designed web dashboard application with responsive mobile for customer and merchant side, improving user experience.
• Developed a design system for getida to streamline design processes and ensure consistency.
• Enhanced overall experience, especially for merchant onboarding, resulting in increased user engagement and satisfaction.

• Led the Legion Design System across 4 key platforms (Pijar Mahir, Pijar Sekolah, Pijar Belajar, Education Dashboard), ensuring consistent user experiences.
• Facilitated adoption by over 5 UI designers, resulting in a 30% increase in design efficiency and consistency.
• Improved system integration, reducing development time by 25% and enhancing user satisfaction.
• Delivered comprehensive training and ongoing support, achieving a 95% satisfaction rate among designers.
• Refined the system with quarterly updates based on user feedback, enhancing functionality and relevance.

• Platform Design Leadership: Designed customer/merchant apps and admin dashboard, boosting user satisfaction by 25%.
• Design System Creation: Established a design system, increasing design efficiency by 40% and ensuring brand consistency.
• Technology Integration: Aligned product roadmap with business goals, improving operational efficiency by 30%.
• Agency Collaboration: Worked with Innolab Studio, enhancing product development and strategic alignment.
• Innovation: Implemented cutting-edge design trends, positioning ONZ at the forefront of the industry.

As Product Designer at ONZ Group, I led the design of our entire platform, including apps and admin tools, and developed a robust design system.

• Developed design system for Castling Capital, focusing on enhancing UI/UX for customer portal, login, register, and dashboard.
• Revamped and redesigned key interfaces to create a more seamless user experience.
• Implemented innovative solutions to improve user engagement and satisfaction.
• Collaborated with cross-functional teams to ensure design consistency and alignment with company goals.

• Platform Design: At Telgani, Riyadh's leading car rental app and platform, I led andEnhanced user engagement by 40% across the mobile app, driver app, admin dashboard, and B2B platform.
• Design System: Created a design system, cutting design time by 30% and ensuring consistency.
• Operational Efficiency: Boosted efficiency, reducing support requests by 25%.
• User Satisfaction: Increased user satisfaction by 35% through improved design solutions.

• Redesigned the ReturnQueen mobile app to enhance user experience and meet user needs.
• Designed a system for ReturnQueen to improve efficiency and functionality.
• Crafted interactive prototypes and implemented motion interactions for the mobile app.

• Revamped payro portals to enhance engagement by 30% through crafting usable and smooth UI/UX experiences.
• Developed a design system for payro to streamline processes and improve user interactions.

• Redesigned and revamped Frisbi (Previously First Choice Shipping) to increase user engagement by 40%.
• Developed design system and led stakeholder and agency collaborations for seamless UI/UX integration.
• Designed captivating microinteractions using Lottie and After Effects to enhance user experience.

• Designed Pijar Mahir, Pijar Belajar, and Pijar Sekolah apps and websites, leading to 45% more user visits, 15% increased time on site, and 22% more pages per session. Helpdesk complaints fell by 92%.
• Enhanced UI/UX for educational platforms, improving overall user experiences.
• Developed and maintained the Legion Design System, ensuring design consistency and accelerating processes.
• Achieved 40% faster design handovers and 50% boost in UI screen crafting efficiency.
• Applied UX research to refine user experience across all platforms.
• Contributed to making the Pijar Ecosystem EBITDA-positive, showcasing the financial impact of improved design.

• UI Design Excellence: Transformed wireframes into high-quality UIs across 20+ projects, increasing client satisfaction by 20%.
• Lead UI Designer: Standardized a design system, improving visual consistency and project delivery efficiency by 35%.
• Collaborative Workflow: Partnered with Nussi Einhorn and the team, ensuring integrated design solutions.
• Project Diversity: Addressed diverse project challenges, adapting designs to meet 100% of client requirements.
• Mentorship: Guided junior designers and collaborated with cross-functional teams, enhancing team productivity by 25%.

My role at Intent UX honed my UI design and leadership skills, driving impactful, user-focused solutions.

In my year at Cuscapi, a leading provider of a comprehensive POS system with a primary base in Malaysia, I contributed significantly as a UI/UX Designer and UI Engineer. My role involved:

1. Redesign Initiatives: Led the redesign of 12+ projects across various platforms, including POS apps, kiosks, kitchen apps, food order apps, and QR order apps, transforming outdated interfaces into modern, user-friendly experiences.
2. Cross-Platform UI Engineering: Actively converted UI designs into functional elements using HTML, CSS, Android UI, and Flutter UI, ensuring a cohesive and responsive user interface.
3. Project Management: Managed multiple projects simultaneously, maintaining a high standard of design and functionality in line with the company's innovative vision.
4. User Experience Enhancement: Focused on creating stunning and intuitive designs that significantly improve user interaction and satisfaction.
5. Collaborative Development: Worked closely with the development team to ensure design integrity and implementation efficiency.

My tenure at Cuscapi was marked by a rapid enhancement of my UI/UX design and engineering skills, contributing to the company's reputation for high-quality POS solutions and setting a strong foundation for my future endeavors in the tech industry.

During college, I co-founded SukmaBali, an on-demand online grocery marketplace, with support from Kemendikbud and in partnership with college friends and a lecturer. My role significantly enhanced my leadership, product design, and development skills, contributing to a user-centric shopping solution.

In college, I co-founded AntarBelanja, a side project funded by Kemendikbud, in collaboration with peers and a lecturer. As the UI/UX Designer, I enriched my skills in leadership, product design, and development, contributing to a seamless shopping platform.

As a Front-End Web Developer Intern at Jurusan Teknik Informatika Udayana:

1.Led the overhaul of the Teknik Informatika Information Website for enhanced user experience and modernization.
2. Optimized site performance, improving responsiveness and functionality.
3. Implemented user-friendly design, focusing on navigation and accessibility.
4. Collaborated with IT teams to align the website with departmental goals.

This experience sharpened my development skills and deepened my understanding of user-centric design in web solutions.

• Leadership and Direction: As Creative Director, I’ve guided our team in executing over 100 projects, consistently achieving a 95% client satisfaction rate.
• Hands-On Design: My direct involvement in product design has resulted in a 30% increase in project efficiency and client approval.
• Innovation and Expansion: I’ve driven the growth of Innolab Studio by launching sub-brands like Innodesign, Innocraft, Innoweb, and Cosmo UI, contributing to a 40% expansion in market reach.

Since founding Innolab Studio in 2018, I've grown it into a leading design and development agency, delivering impactful MVPs with a focus on both functionality and aesthetics. That's Key highlights of my role include

My dedication to excellence and innovation has made Innolab Studio a trusted partner in the design and tech industry, with a track record of delivering outstanding results.

As the Founder and Product Designer of Goprint Indonesia, a startup conceived during my college years:

1. Entrepreneurial Leadership: Co-founded the venture with a college friend, leading as the team's visionary and strategist to solve the pain point of inconvenient printing services.
2. Innovative Product Design: Spearheaded the design of Goprint as an online marketplace, focusing on user-friendly interfaces and seamless customer experience.
3. UI Engineering Involvement: Collaborated closely with the development team, particularly in translating designs into functional Android app features.
4. Marketing and Outreach: Actively engaged in marketing efforts, crafting messages and strategies to build our brand and attract users.
5. Multifaceted Role Management: Juggled multiple responsibilities from team leadership and product design to hands-on UI development and marketing initiatives.

Despite the eventual closure due to funding limitations, my journey with Goprint Indonesia enriched my skills in comprehensive product development, team management, and market analysis, preparing me for future challenges and opportunities in the tech industry.

As a Staff of Communication and Media Information for GenBI (Generasi Baru Indonesia):

1. Crafted Visual Designs for social media, enhancing community engagement.
2. Documented Events to build a vibrant record of activities.
3. Managed Communications, ensuring effective messaging across channels.
4. Coordinated Media Relations, amplifying our reach and impact.

This experience refined my visual design and communication skills, providing a solid foundation for my future endeavors in UI/UX design.

As a Co-Founder and Android Front-End Developer & UI/UX Designer at TariPedia during college:

1. Led Android Development: Ensured a smooth, user-friendly app experience aligned with our goals.
2. Directed UI/UX Design: Created intuitive, aesthetically pleasing interfaces to enhance user engagement.
3. Startup Versatility: Adapted to multiple roles, accelerating product development in our dynamic startup environment.
4. Strategic Contributions: Engaged in key decisions, guiding our startup’s direction and resource management.
5. Navigated Shutdown: Played a central role in the decision to wind down due to funding constraints, demonstrating resilience and strategic thinking.

This experience honed my skills in tech innovation, team leadership, and strategic problem-solving within the startup landscape.

• Led global companies in achieving product goals through UI/UX, product design, and development.
• Mentored teams in UX strategy, product design, UI design, and user research.
• Collaborated on over 100 projects, ensuring high-quality design solutions.
• Expert in design systems and motion design, enhancing user experience and product success.

M. Hanif Zulfikar🇮🇩