Spain

UX Design

UI/ Visual Design

Product Design

Macarena Daher Gauffin

Principal Designer

Behance

Product strategy

Critical-thinking

Empathy

Market research

Canva

Figma

Adobe Creative Suite

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General mentorship

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Managing being the only designer at your company and working with non-designers.

Being the only designer

As the principal product designer of Read Your Body, I guided the design process from initial conceptualization to final implementation with the development team.

Key responsibilities:
✓ Design process facilitation: From ideation to final implementation with development teams.
✓ Research and analysis: User studies and market analysis to inform design decisions.
✓ UX/UI Design: Creation of wireframes, interactive prototypes, and intuitive user flows.
✓ Design system: Development and management of components, color palette, typography, and custom icon library.
✓ Cross-functional collaboration: Working jointly with all team members in ideation and development of new features.
✓ User-centered approach: Application of design methodologies that optimize user experience.

Read Your Body is a non-profit, community-driven, privacy-focused menstrual cycle tracking app that helps people live in balance with their bodies and contributes to a variety of health and family planning goals.

In this role, I served as a UX/UI designer, contributing to all stages of the design process, from creating wireframes to developing high-fidelity prototypes.

Key responsibilities:
✓ Integral participation in the design process: From creating wireframes to developing high-fidelity prototypes.
✓ Collaboration with multidisciplinary team: Joint work on analysis, ideation, and development of new requirements and features.
✓ Design system coordination: Active participation in component design and implementation in StoryBook.
✓ Creation and implementation of user guides: Development of user guides to facilitate product understanding and use.
✓ Research: Conducting usability testing sessions and data analysis.

YouBIM is a cloud-based software that extends the value of BIM [Building Information Modeling] throughout the lifecycle of buildings, providing owners with an integrated database and immediate access to asset location and information through an easy-to-navigate web-based 2D/3D-BIM interface.

Visual and advertising design for digital media and commercial presentations, specializing in both print and digital platforms, including websites and social media.

Key Responsibilities: 
✓ Visual Design: Creating designs for digital media, commercial presentations, social media platforms, and email campaigns.
✓ Advertising Material Production: Developing both digital and print advertising materials.
✓ Trade Show Design: Contributing to the design of exhibits and advertising campaigns for trade shows.

Cooltra is the leading scootersharing and bikesharing service in Europe with a fleet of more than 9,000 electric vehicles and presence in 9 cities: Barcelona, Madrid, Valencia, Seville, Rome, Milan, Turin, Lisbon and Paris.

Fundadora del primer espacio de coworking en Salta, Argentina.

https://shorturl.at/IDjzc

In this role, I offered freelance design services, including logo creation, branding, web design, and social media, specializing in graphic and advertising design.

Key responsibilities:
✓ Graphic and advertising design: Execution of various visual design projects.
✓ Outdoor signage: Design of signs and billboards for outdoor use.
✓ Trade fair displays: Creation of attractive displays for commercial events.

PZ-Marketing Solutions is an advertising agency based in Basel, Weil am Rhein.

The agency focuses on online and offline marketing strategies, from consulting and conception to implementation and monitoring of success.

https://pz-marketing.solutions/

Co-founder of Lîla, a creative space for children aimed at fostering artistic expression and creative skills through art and play. 

General management, content generation, workshop organisation and event management for children's creative activities.

Macarena Daher Gauffin🇪🇸

About Macarena Daher Gauffin

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