Italy

Graphic Design

Product Design

MBA con especialización en Digital Marketing

Bachelor's degree

Maddalena Zampitelli

Sr. Design Mentor

Portfolio

Communication

Time management

Critical-thinking

Empathy

Webflow

Figma

Adobe Creative Suite

Making remote and globally distributed teams work for you and your needs.

Working remotely

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

• Sharing knowledge about design principles, techniques, and best practices.
• Providing constructive feedback on the work of the mentee to help identify
areas of improvement and development.
• Offering guidance on career development, including setting goals, identifying
opportunities for growth, and developing a plan to achieve those goals.
• Encouraging creativity and to think outside the box, experimenting with new
ideas, and taking creative risks.

  Apple Design Award finalist 2023
•App of The Day in October 2022 on the App Store 
• 1st in medical apps
• Playing a major role in establishing an app for deaf-blind people: conducting
user research, crafting design strategy, monitoring product quality and managing
communication/branding
• Developing product design with a focus on accessibility to ensure maximum
usability and customer satisfaction

• Developed graphic designs, cover art, illustrations and videos for in-app experience and commercials seen by millions of users
• Enhanced the User experience and interface of the home page and app
• Optimized App store visibility through design
• Collaborated with the marketing team to ensure the best performance of the
advertising campaigns
• Crafted motion graphics for social media campaigns
• Analyzed internal content management system to refine usability and
accessibility

• Leveraged customer insights to craft designs that met user needs.
• Collaborated with engineers to ensure tech feasibility for UI designs.
• Executed Usability tests and synthesized feedback for optimized designs.
• Implemented product designs aligned with overall vision and goals.
• Creating visual design concepts and mockups for website and application

I started my own business and currently work on several projects as a freelancer. 
Clients: Audible, Inkitt, Urban Nation Museum, Amazon, Vice, TAZ, Getsurance, Galatea, bonify, and more.

• Setting the vision and strategy for the clients and the founders. This includes
defining the company's goals, target audience, and unique value proposition.
• Taking charge of the product design and the visual communication
• Managing operations ensuring that projects are delivered on time and within
budget.
• Innovating and staying ahead of trends, consulting on best practices and
strategy.
• Marketing and business development: as a designer freelancer I am responsible
for marketing my services and developing new business.
• Managing client relationships, which includes setting expectations,
communicating clearly, and delivering work on time and within budget.
• Creative design work: A designer freelancer's primary responsibility is to deliver
high-quality creative work that meets the needs of their clients. This includes
concept development, design execution, and delivering final files that meet
client specifications.
• Time and project management prioritizing projects to meet deadlines and
deliver high-quality work.
• Continuous learning to stay up-to-date with the latest design trends and
technologies to remain competitive and continue to deliver high-quality work.

• Orchestrated design projects from concept to completion: Supervised
designers, coordinated with cross-functional teams and ensured project delivery
within time and cost constraints.
• Sustained brand consistency: Developed and maintained visual guidelines, style
guides, and design systems for uniformity across all materials.
• Conceived effective visual communication strategies: Crafted strategies that
conveyed the brand's values and messaging through visuals.
• Generated creative visuals: Created designs, layouts, graphics, etc., keeping in
line with the brand identity.

Maddalena Zampitelli🇮🇹