

Senior UX Researcher at Walmart
Senior UX Researcher at Walmart
Hello! I'm Madeline - a mixed-methods UX researcher and strategist with 8+ years of experience shaping B2B and B2C products across startups and Fortune 1 companies. I’ve built and scaled research practices from the ground up and driven complex business strategy decisions through actionable insights.
My expertise spans qualitative methods like interviews, journey mapping, JTBDs, and usability testing, as well as quantitative approaches and survey methodologies, like MaxDiff. I specialize in helping cross-functional teams navigate ambiguous problem spaces and drive stakeholder alignment through workshop design.
As a mentor, I can support you with: Research methodology selection Insight / research communication Job search prep (resume writing + portfolio reviews) Research operation design Stakeholder management Workshop design
“Madeline is such a wonderful mentor! I really enjoyed learning about her experience in the CPG industry and the types of projects she has been working on at Walmart. It’s inspiring to connect with someone working on similar products. She was also very generous in reviewing my resume and sharing feedback that was both insightful and actionable. I truly enjoyed our conversation!”