United States

UX Design

UI/ Visual Design

Content Creation

Business Transformation

Motion Design

Branding and Identity Design

Design Operations

Service Design

Content Design

Product Design

Interaction Design

Creative writing

Customer Experience (CX)

Program Management

Guerilla Marketing

Business Development

Diploma Program in Computer Arts

Bachelor Of Science

Master of Science (M.S.)

Madhu Rajanna

UX Lead

Public Speaking

Product strategy

Prototyping

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Team player

Presentation skills

Conflict resolution

Stakeholder management

Leadership

Project management

Content strategy

User research

UserTesting

Adobe Photoshop

Adobe XD

Affinity

Canva

ChatGPT

Facebook Ads

Figma

HTML

Miro

Adobe Creative Suite

Mural

Lead UX for Robotic process automation (RPA) and Process discovery tools.

Providing mentorship, advice, and consulting services to startup companies and entrepreneurs in all aspects of their business to help them succeed.

Redesigned the Expedia Media Solution site, which helps travel companies deliver targeted messaging to their audience. The site had several pain points where partners couldn’t find the relevant information easily and found it very hard to find important content like new products and capabilities, which were most important when researching digital media options, and thinking about buying advertising from Expedia Media Solutions.  

•	Analyze the system and created surveys, card sorting, personas, scenarios and conduct Usability tests.
•	Lead conceptual design based on user research and business requirements.
•	Define and design the overall end-to-end user experience, workflow, information architecture, and interaction model.
•	Communicate and integrate activities with the team, business, and other stakeholders to foster a team spirit, work ethic and ensure group success.

Leading the user experience team to increase attorney effectiveness and efficiency by designing a legal document management solution leveraging Office apps model and Office 365 APIs that brought SharePoint functionality into Office client apps. 

Working closely partnered with engineering and product management to translate research insights into designs while balancing user needs with business objectives and technological realities. 

•	Perform quick user research & usability studies by rapid interactive testing with wireframes, storyboards, and low-fi prototypes
•	Defining and designing the overall end-to-end user experience, usability research, workflow, information architecture, interaction model, user interface.
•	Translate business requirements into wireframes & interactive prototypes based on initial user research.
•	Translating usability research findings into design enhancements
•	Develop product concepts and suggested product direction based on design research and functional requirements.
•	Defining feature and common experiences, using established as well as entirely new patterns and paradigms
•	Partnered with engineering and product management to translate research insights into action while balancing user needs with business objectives and technological realities.
•	Working with Development, Test & Program Managers to implement interaction in product code
•	Design & recommend visual design enhancements, content & site usability to improve customer experience.
•	Preparing UX Design roadmap and project timelines, UX feature briefs & overall UX plan for the project.
•	Ensuring the quality of the UX through regular bug bash-style reviews

Redesign of the site partnersinlearningnetwork site from SharePoint 2007 to 2010 with new User Interface Design.

•	Design interactive prototypes according to business, brand and user requirements: Low-fidelity prototypes to demonstrate viability of concepts & flow. High-fidelity prototypes to accompany functional specifications.
•	Participation in Client’s meeting in making a UI decision, strategy & goals.
•	Worked closely between Program Managers, Designers and Developers to understand the business needs and architect the best UI solution to bridge between design and technology. 
•	Convert Redlines Comps to interactive HTML Prototypes using HTML, CSS, JavaScript and make sure pixel perfect matching of redlines.
•	Working along with Engineering Team on integrating the html in SharePoint 2010.
•	Branding of SharePoint Master Page and integration of publishing templates.
•	Communicate user experience issues, concerns and overall design principles to team members and the client.
•	Define Best Practices of coding, performance of site and Reusable UI components.
•	Design Sitemap & Style guides for developers – structure of layout, CSS Classes - page, visual elements etc.

•	Requirement Analysis, Project Communication, participation in Client’s meeting and defining strategy & goals.
•	Work closely between Product Management Group, Developers and Testers and support them by converting the requirements into interactive wireframes, Use Case and functional specification.
•	Define Best Practices of coding, performance of site and Reusable components.
•	Separation of Business Logic and Presentational layer.
•	Design User Work Flow, Sitemap, User Interface, Interaction flow, detailed Functional & UI specification.
•	Define Web Standards with User Centric Methodology and SEO Compliance.
•	Effectively communicate design ideas both independently & in teams.
•	Architecture & Implementation of transitioning of Web Trends to Coremetrics.

•	Involved in user research, requirement gathering & create User Task Flow, Sitemaps.
•	Brainstorm & design wireframes, prototype, graphic assets using Photoshop, Expression Design, Blend.
•	Developing WPF Applications using extensive XAML, Expression Blend, Visual Studio.
•	Worked with integrating WPF Toolkit of Infragistics Controls like Grid, Carousel, Chart, Thumb etc.

•	Designed and developed various Search Engine Marketing (SEM) and Search Engine Optimization (SEO) Tools.
•	Participated Requirement Analysis, communicate effectively with designers, developers, customers, team members, and upper-management to drive consensus for designs.
•	Worked with Business Team to understand their needs and used to Web Analytics tool to analyze the sites.
•	Define user interface feature requirements and created document web-based user interface designs that will define how users manage, find, and share information, and communicate.
•	Involved in user research and requirement gathering & create User Task Flow, Sitemaps.
•	Brainstorming sessions with Product Managers & Client.
•	Effectively communicate design ideas both independently & in teams.
•	Develop a coherent design strategy and estimate possible design solutions for problems..
•	Translates product roadmap, requirements, user analysis data, and client feedback into conceptual user interface design.
•	Articulates user experience issues, concerns and overall design principles to team members and the client.
•	Design UI Architecture, User Work Flow, Sitemap, User Interface, Interaction Design, detailed UI specification.
•	Design Wireframes, low and high-fidelity prototype, graphic assets using Visio, Photoshop, Expression Design, and Blend.
•	Employs the latest technologies, such as structured XHTML and cascading style sheets (CSS), JavaScript ensuring compliance with W3C content guidelines.
•	Improved User experience across the board.

Madhu Rajanna🇺🇸