

Marketing and Brand Management at International Steels Limited
Marketing and Brand Management at International Steels Limited
I am a highly motivated & energetic Advertising Specialist with a vast knowledge of conventional & digital mediums, equipped with the skills of creative management, design, creative copy, conceptualization & execution.
I did my 4 years Bachelor in Design (with major Communication Design and minor Photography) from Deptt. of Visual Studies, University of Karachi securing 90% in Final Thesis. Presently, I am pursuing MBA in Marketing from Institute of Business Management (IoBM), Karachi.
Currently, I am working as a Deputy Marketing Manager at International Steels Limited. Before that I worked for two years as Manager - Design & Branding at Chester Bernard, Karachi, while pursuing my MBA degree.
In past, I have worked Art Manager in Tectutive Pvt. Ltd. on Wiko Mobile, supervising and contributing to all sort of creative work being done for Wiko Mobile in the region of Saudi Arabia, UAE, Poland, Nigeria and Kenya. Apart from that I handle creative work for EMS (Emitac Mobile Solutions LLC.)
I worked for 3 years as a Visualizer (Creative Associate) at Ogilvy & Mather, Karachi. The major accounts on which I have been working are Tang Pakistan, Cadbury Dairy milk, Perk, Crackle and other brand extensions, Unilever (Dove, Ponds, Comfort), Habib (Oils, Spices, Ready-to-Cook and other line extensions etc), JS bank etc.
My overall professional journey has polished me well enough that I can handle any type of conceptual and execution work regarding advertising and brand management.