United States

UX Design

UI/ Visual Design

Game Design

Product Design

Interaction Design

Data Analysis

Ball State University

Mahnaz Hajesmaeili

Product Designer

Usability Testing

Typography

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Organisation skills

Presentation skills

Leadership

Analytical skills

Accessibility

Advanced data analytics

AI/ML

Design systems

Event organisation

Human computer interaction

Information architecture

User research

Python

Tableau

UserTesting

WordPress

Zeplin

Adobe Illustrator

Adobe Photoshop

Adobe XD

ChatGPT

Figma

Framer

GitHub

Hotjar

HTML

InVision

Miro

Notion

Adobe Creative Suite

Google Analytics

Numpy

Sketch

Voiceflow

* Redesigned the subsidiary company website, leading to a 12.8% increase in conversion rate over three months, utilizing methods such as heuristic evaluation, usability testing, and A/B testing.

* Managed and optimized user experience through data analytics tools like Google Analytics and Hotjar, directly contributing to enhanced website performance and user engagement.

* Led a cross-functional team in design, sales, and marketing, fostering collaboration and aligning initiatives with the company's strategic goals.

* Completed specialized Shopify website design training, leading to a significant 94% reduction in website redesign costs.

* Collaborated with Gary Vance, author and founder of the Kid Architect Book Series, along with 4 other team members, to create a digital experience for the Kid Architect book series. 

* Designed the Kid Architect Tours web app, which provides semi-virtual tours of locations featured in the Kid Architect Book Series. This platform allows K-12 students and their families to engage with the content using customizable avatars and participate in architecture-themed discovery games.

* Conducted in-depth data analysis for the Holidate dating app, identifying critical areas for improvement and growth opportunities, enhancing user experience.

* Led a cross-functional team of 4 developers, and 2 UX/UI Designers to define product objectives, design wireframes, and develop interactive prototypes for new features.

* Co-developed interactive messaging functionalities, like suggested icebreaker questions, leading to an 18% increase in meaningful user conversations and engagement on the Holidate app.

* Designed compelling digital/print materials to attract students and simplify content understanding for Ball State Online.

* Created attention-grabbing graphics/CTAs for increased click-through rates and conversions.

* Designed visually engaging infographics on website pages to make information concise and easy to understand.

* Designed promotional materials aimed at increasing application rates/engagement; contribute to promotional activities, website/social media updates.

* Developed a detailed user persona and user flow for CashClub's landing page, ensuring a seamless user experience, by leveraging in-depth research data.

* Employed Adobe XD and Miro for creating affinity diagrams, wireframes, prototypes, and high-fidelity designs, enhancing the ideation process and facilitating data-driven decision-making.

* Successfully designed CashClub's landing page for CashCool, achieving a significant 63% increase in customer acquisition.

Mahnaz Hajesmaeili🇺🇸

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