

Senior UX Researcher at Amazon Kids
Senior UX Researcher at Amazon Kids
ADPList Super Mentor for two consecutive years, with Top 1% Recognition for several months
Over the past decade, I’ve conducted and led research studies in academia, government, and industry to uncover user needs and inform product/service roadmaps. I've worked with small startups and tech conglomerates such as Amazon, Google, Verizon, Kiddom, and Digital Promise. My research has informed the development of tech products and services that positively impacted experiences of adults and kids in 1500+ underserved communities.
My expertise in conducting independent research during different phases of the development lifecycle, translating qualitative and quantitative data into digestible stories with actionable insights, leading fast-paced projects, and managing diverse research teams allows me to excel in my job. This is evidenced by multiple competitive industry fundings, peer-reviewed publications, and long-term partnerships. I also have a successful track record of hiring, managing, and leading junior and senior researchers, vendors, and contractors.
I'm happy to help in any way I can.
“Mahsa provided constructive feedback and was honest and straightforward. She gave concrete guidance and actionable suggestions I can use to strengthen my job application materials.”
“Mahsa was fantastic. She gave very detailed feedback on my resume and suggested framing my background as a real niche strength. She also shared practical recruiting strategies that made networking feel much more approachable. I left the session with a clearer resume direction and a lot more confidence.”
“Masha was my first meeting with a mentor on ADP and I really appreciate all the advice she gave me! She gave me great insight into what testing she uses at her company and the range in other companies as well. She was very kind and I look forward to reaching out to her with any more questions as I learn more about the UX research career path.”