India

Branding

Digital Marketing

Content Marketing

Account-based Marketing (ABM)

Product Marketing

Growth Hacking

Guru Gobind Singh Indrapratha University (GGSIPU)

University of Delhi

Manashi Dutta

Marketing Lead

Resume & Portfolio

Leadership

Project management

Blog writing

Brand positioning

Brand strategy

Campaign execution & analysis

Content creation

Content strategy

Conversion optimisation

Email marketing

LinkedIn writing

Marketing strategy

Newsletter writing

SEO Writing

Whitepaper/ebook Writing

Adobe Photoshop

Ahref

Asana

Buffer

Canva

ChatGPT

Figma

Google Ads

Google Analytics

Google Data Studio

Hotjar

HubSpot

Jira

Mailchimp

Miro

Notion

SEMrush

Typeform

Unbounce

Webflow

WordPress

Zapier

Empathy

Collaboration

Time management

Team player

Conflict resolution

Problem-solving

Critical-thinking

Analytical skills

Content pipeline

Content editing

Content research

Email writing

Market research

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

As the Marketing Lead at Visdum, I lead product marketing, demand generation, and brand initiatives that strengthen market resonance and accelerate growth.

I've defined positioning and messaging for multiple ICPs, contributing to 3× organic traffic growth, and spearheaded the Webflow website relaunch that increased demo conversions from 1.2% to 3% in six months. 

I partnered with Product on GTM for new AI-driven features, executed paid acquisition programs that added $80K in ARR within three months, and ran persona-led campaigns that delivered a 30% meeting-booking rate and $108K in revenue. 

Additionally, I drove brand awareness efforts that grew LinkedIn followers by 25% and elevated our industry presence.

As the Senior Marketing Manager and the Founding Marketer at Almabase, I was part of the leadership team and worked closely with the CEO and functional heads to align marketing with company-wide goals. 

I collaborated with Product and Sales to refine ICP-based messaging, ABM strategy, and GTM plans - driving a 2× increase in average deal value, a 20% lift in MQLs, and a 60% rise in highly engaged ABM leads. I also contributed to an 80% increase in website traffic within six months. 

Additionally, I built sales enablement assets, including battlecards, feature briefs, and pitch decks, used by 30+ reps to improve conversion effectiveness.

As the Marketing Lead at Attify Inc, I managed all brand communications and oversaw both paid and organic digital marketing efforts. 

I developed value-focused product messaging across key digital touchpoints, ensuring clear resonance with highly technical buyers and strengthening the company’s overall market presence.

As the founding Marketing Executive at Alletec, I launched the company blog and managed brand communications across trade shows, the website, and social media. 

I also led content creation, supported digital marketing campaigns, and handled SEO to strengthen the company’s online presence.

Manashi Dutta🇮🇳