Canada

UX Design

Graphic Design

UI/ Visual Design

Branding and Identity Design

Design Operations

Product Design

UX Research

Bachelor's degree

Marc Freiha

Lead UX designer

Public Speaking

Product strategy

Prototyping

Communication

Problem-solving

Critical-thinking

Empathy

Organisation skills

Presentation skills

Conflict resolution

Stakeholder management

Leadership

Negotiation

AI/ML

LinkedIn writing

Webflow

Adobe Illustrator

Adobe Photoshop

Figma

Collaboration

Time management

Team player

Project management

Analytical skills

Branding

User research

Usability Testing

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

• Led cross-functional teams of UX designers, UX engineers, data analysts, researchers, content strategists, and accessibility specialists from project kick-off to final handover, ensuring alignment with business goals and delivering user-centric solutions.

•Selected to represent the design team in creating innovative business opportunities through AI-driven solutions, showcased at the prestigious Synergy Conference to expand organizational impact.

• Championed modern design tools and agile workflows to streamline team operations and accelerate delivery of intuitive, high-impact solutions for global clients.

• Collaborated with cross-functional teams to incorporate analytics as a core discipline, identifying opportunities for improvement that boost usability and increase client satisfaction, reflected in improved Net Promoter Scores (NPS).

• Defined and drove the design strategy for core business-critical tools, aligning user needs with long-term product goals to streamline complex workflows and maximize operational efficiency.

• Mentored and developed a team of designers, fostering a culture of growth, feedback, and design excellence while supporting career development and hiring initiatives.

• Led the design of cutting-edge direct and indirect tax technology solutions, driving efficiency and compliance for the organization.

• Spearheaded internal and external ideation workshops, fostering a culture of innovation and creativity to generate impactful ideas and solutions.

• Played a pivotal role in company-wide strategic AI projects and concepts, leveraging technology to address complex business challenges and enhance competitiveness.

• Established strong partnerships with directors, product managers, and various stakeholders to deliver customer-centric solutions that improve user experiences and product value.

• Committed to professional development, mentored UX designer colleagues, nurturing their skills and contributing to the team's growth.

• Collaborated closely with the research team to provide valuable insights, guiding research efforts and informing data-driven design decisions for optimal outcomes.

• Actively contributed to the development and maintenance of the company's design system, ensuring design consistency and efficiency across projects and teams.

• Leading a team of 9 UI/UX Designers.
• Building the Al Maryah Community Bank mobile application and e-Banking product (retail and corporate bank), the first fully digital bank in the UAE.
• Led the user experience strategy and revamp of the Zain telecom website and mobile application (B2B, B2C, Self-care & e-shop) having a userbase of 16 million.
• Designed the user experience and interface of multiple Fintech applications for banks in Bahrain, Qatar, Kuwait & KSA.
• Designed the Dubai Police Lost & Found data input system.

• Created the loyalty system of the SKY2.0 nightclub, Dubai.
• Led the design and creation of RAY, a community and workplace management platform that was shortlisted to pitch at the Web Summit 2017 (Lisbon).
• Designed BenefitPay, the first national e-wallet in the Kingdom of Bahrain.
• Designed the FOO Omni-channel Banking product.
• Represented FOO in Stars of Science 7, instructing 2 contestants on how to create the user experience and interface for their innovative ideas.
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My design process includes:

• Working on Strategy & pitch decks
• User flows
• Concept sketches
• Task analysis
• Persona creation
• User journey mapping
• User-centered design decisions
• Brainstorming & group discussions
• Targeted conversations with key stakeholders
• Identifying pain points
• Creating usability scenarios
• Creating wireframes
• Rapid prototyping
• Usability & quality testing
• Product development follow up 
• Researching new tools & processes
• Creating style guides
• Creating components library

Marc Freiha🇨🇦

About Marc Freiha

Expertise

What mentees say