Brazil

Technical Product Management

Growth Product Management

Inova

ESAMC

Marcelo Marchetti

Chief Technology Officer

Product strategy

Marketing strategy

Ruby

WordPress

Zapier

Facebook Ads

Figma

Google Ads

Hotjar

JavaScript

Mixpanel

Notion

REST API

PostgreSQL

Node.js

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

Co-founded and played a pivotal role in the development of the platform
Successfully implemented and managed the tech and marketing stack
Design and implemented AI products inside the product
Led product strategy and execution for the entire digital company

Build the user acquisition strategies and setup the tools to tracking and measure the campaigns in Facebook Ads/Google/etc.
Testing new ads and add new channels.
Setup all martech, sites, landing pages, ads networks, Marketing Cloud and Salesforce integration.
Re-build how we send emails and segment users.Build the user acquisition strategies and setup the tools to tracking and measure the campaigns in Facebook Ads/Google/etc. Testing new ads and add new channels. Setup all martech, sites, landing pages, ads networks, Marketing Cloud and Salesforce integration. Re-build how we send emails and segment users.

Heading tech team, design, ux, managing people and products.
Building new platform for our customers to have offers with more flexibility, better user experience and new tools for investors.
Build the first Business Intelligence and distribute data and intelligence over the main areas.
All about products, releases, specifications.

Levante Ideias was invested by XP Inc (NASDAQ:XP) in 2021. 
https://www.infomoney.com.br/negocios/xp-compra-fatia-da-levante-casa-de-research-independente/

Brazil's first live commerce platform, with the whole process, live, comments, reactions, 1-click checkout, delivery system, SDK. 

Everything the seller needs to sell and exhibit his products live, with an exclusive streaming system, all made in Brazil. 
With iOS, Android, and Web versions.

After sold my Chat Commerce (app that delivery everything under 2 hours) to Movile Group, I was invited to work in Innovation Team with the Movile Co-Founder.

My main objective was research and built new products to be incorporated in Movile companies like iFood, Ingresso Rápido, Apontador, Rapiddo, PlayKids, Wavy Global (Sinch).

Movile logo
MovileMovile
5 yrs5 yrs
Senior Product Manager - Innovation - Movile Group ( Wavy, PlayKids, iFood )Senior Product Manager - Innovation - Movile Group ( Wavy, PlayKids, iFood )
Full-timeFull-time
May 2015 - Jun 2017 · 2 yrs 2 mosMay 2015 - Jun 2017 · 2 yrs 2 mos
São Paulo Area, BrazilSão Paulo Area, Brazil
After sold my Chat Commerce (app that delivery everything under 2 hours) to Movile Group, I was invited to work in Innovation Team with the Movile Co-Founder.

My main objective was research and built new products to be incorporated in Movile companies like iFood, Ingresso Rápido, Apontador, Rapiddo, PlayKids, Wavy Global (Sinch).

Marcelo Marchetti🇧🇷

About Marcelo Marchetti

Expertise

Sessions with Marcelo Marchetti