Brazil

UX Design

UI/ Visual Design

Design Operations

Product Design

Customer Experience (CX)

UX Research

Certificação Executiva: desenvolvimento de negócios, liderança e networking

Pós-graduação Lato Sensu

Marcelo Moreles

Sr. Product Designer

Usability Testing

Prototyping

Communication

Collaboration

Problem-solving

Time management

Leadership

Data visualisation

Design systems

Information architecture

Webflow

WordPress

Adobe Illustrator

Adobe Photoshop

Adobe XD

Axure

ChatGPT

Figma

Framer

Hotjar

Adobe Creative Suite

Bubble

Confluence

UserTesting

Google Analytics

Maze

Miro

Mixpanel

Notion

Empathy

Stakeholder management

Conflict resolution

Critical-thinking

Project management

Email marketing

Human computer interaction

Market research

User research

Product roadmap

Product strategy

Qualitative research

Understand the process of training, motivating and directing your team members.

Managing people

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Making remote and globally distributed teams work for you and your needs.

Working remotely

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

How to think about design career paths and what progression looks like for designers?

Design career path

Mapping and building user journeys, competition benchmarking, Design System management, tracking product metrics, interface between the technology and business teams, conducting discovery meetings and workshops, user research, testing, implementing ceremonies, and responsible for managing the demands of designers allocated in tribes. I was responsible for building the new channel ecosystem strategy and also for the success in selling the subscription card through the creation of a landing page and the entire product acquisition journey.
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Mapeamento e construção de jornadas de usuários, benchmarking de concorrência, gestão de Design System, acompanhamento de métricas de produto, interface entre o time de tecnologia e negócios, condução de reuniões de discovery e workshops, pesquisa de usuários, testes, implantação de cerimônias e responsável pela gestão das demandas dos designers alocados em tribos. Fui responsável pela construção na nova estratégia do ecossistema de canais e também pelo sucesso na venda do cartão de assinatura através da construção de landing page e toda jornada de aquisição do produto.

I led experience design teams focused on creating digital products for clients such as Banco do Brasil, Petrobras, AES, Dasa, among others, in collaboration with product and engineering teams. I was responsible for creating user experience maps and flows, analyzing data for user-driven decision making, conducting usability tests, iterating and creating new features in existing journeys, collaborating with multidisciplinary teams, and supporting the technology team.
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Liderei times de design de experiência com foco em criação de produtos digitais para clientes como Banco do Brasil, Petrobras, AES, Dasa entre outros, em colaboração com times de produto e engenharia. Responsável pela criação de mapas de experiência do usuário e fluxos, análise de dados para a tomada de decisão orientada ao usuário, condução de testes de usabilidade, iterar e criar novas funcionalidades nas jornadas existentes, colaborar com equipes multidisciplinares e apoiar o time de tecnologia.

I was responsible for the marketing team. Communication actions planning, product engagement strategies, social engagement, email marketing campaigns (promotional, relational and transactional). Social media actions, blog content management with a focus on SEO, landing pages, conversion funnel creation and tracking, strategic segmentation, target definition, analysis of metrics aimed at start-ups, ROI analysis and creation of indicators ( Performance KPI's). Responsible for the SEO project and sponsored links. Endomarketing work, reinforcing the teamwork to clearly bring the company's values.
Representative of Rota dos Concursos in the group of discussion of marketing strategies of companies in the portfolio of venture capital investor.
Portfolio companies: Peixe Urbano, Boo-box, Oppa, Olook, Baby, Madeira Madeira, JusBrasil, Elo7, GetNinjas, among others.

Executive function and responsible for the marketing and products area of Café e Pixel. Responsibility for development projects and digital media. Prospecting new projects, managing customer and internal projects.

Responsible for the product and design department. Consulting and mentoring in Experience Design and Product Design.

I was also responsible for guiding designers in their personal and professional development, discovery, journey mapping, and the creation of user-oriented service blueprints. I have experience in prototyping, design systems, and product backlog management.

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Responsável pela área de produtos e design. Consultoria e mentoria em Design de Experiência e Design de Produtos. 

Também fui responsável por guiar designers para desenvolvimento pessoal e profissional, discovery, mapeamento de jornadas e criação de service blueprints orientados para visão usuário, construção de protótipos, design system e gerenciamento de backlog de produtos.

Front-end analysis and development, interface design, information architecture.

Consulting and development of websites and applications for the internet, website and system interfaces design, navigable prototypes, graphic design, Plone portals, usability, multimedia presentations, documentation, requirements gathering, e-metrics, SEO, SEM and others.
Development and administration of portals in Zop / Plone.

Marcelo Moreles🇧🇷