Márcio Oliveira Silva🇮🇹
Design Capability Manager and Head of Design Research at H&M Group
About Márcio Oliveira Silva
Design Capability Manager and Head of Design Research at H&M Group
I come from a less obvious trajectory that gives me an upper hand in the Design space. It helps me approach product making from the perspective of people, data, evidence and empathy. My goal is to understand the thinking behind the way different people approach a purpose, whilst informing business strategy and product development.
I am happy when I'm contributing to, conducting and communicating design-oriented research activities. That includes in-depth interviews, surveys, field research, design sprints, prototyping, lab studies and any form of domain, formative, and evaluative research.
In this context, I use mixed methods to enhance the understanding of the problem at hand both at theoretical and practical levels.
Expertise
Sessions with Márcio Oliveira Silva
- Mentorship Session (30 min): General mentorship