United States

Event Marketing

Digital Marketing

Executive MBA

Executive Education Program

Bachelor's degree

International Business Administration

Preparatoria

✊🏿🏳️‍🌈 Diversity & Inclusion

Marco Lopez

VP - Experiential & Sponsorship Marketing Strategy

Critical-thinking

Leadership

Brand positioning

Brand strategy

Market research

Marketing strategy

Sales plan and process

Tiktok

Asana

ChatGPT

Facebook Ads

Google Analytics

Instagram Ads

Empathy

Stakeholder management

Collaboration

Team player

Presentation skills

Conflict resolution

Problem-solving

Analytical skills

Branding

Negotiation

Product strategy

Qualitative research

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

Ways to provide constructive feedback to team members.

Giving effective feedback

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Created a SaaS data analytics platform to report, track, optimize, & measure sponsored events.
onxite was created for Event Marketers to finally answer the "Great Idea, How are we going to measure this event?" question.
Phase I of the platform is to standardize common KPIs to benchmark, and bring agility to report (quicker recaps), to optimize, before moving to the next event.
From conferences, to sponsorships, to sampling events, onxite is leveling the play-field for the Event Marketing Industry.
Phase II:  Currency, to measure impact and digitize attribution, in order to share contribution to the marketing mix.

Strategic advisory consultancy across several industry sectors.
Leading consultancy services in:
New business ventures/start-ups
Global Integrated Marketing
Brand positioning
Diversity, Equity, & Inclusion strategies
Sr. Marketing advisor for Learnit & Febo
Proud member of CoLab
Board Member of Techqueria

Managed Integrated Marketing across Local, Experiential, CSR, Multicultural, and Vet Services. Led Petco’s Vet Hospital Expansion (inclusive of Hospitals, Clinics, & Telehealth). Led positioning, re-brand integration, media investment for Vet & Local Marketing. Significantly improved guest engagement technology products & channels. 
Active leader, founder PetContingo (Petco's Latinx ERG), and champion of DEI efforts through our workforce, workplace, and marketplace . 
International Marketing liaison for Petco Mexico & Multicultural Marketing lead.

Serve as an industry thought leader in social media and digital advertising driving client's success objectives, leveraging Facebook’s ongoing product and technology developments.
Working cross-functionally with internal and external partners for collective alignment on brand's objectives and priorities.
Function as a facilitator to update on key changes and adoption of Marketing Analytics across agencies and brand stakeholders.
Managed the adoption of integrating Mobile First creative as our clients develop new campaigns.
Worked on Global and Domestic initiatives as well as the adoption of new features and integration of Facebook's platforms in different regions.

Drove elemento to be a leader in the industry with a focus on digital, experiential, shopper marketing, and public relations.  Responsibilities include the vision, general management, talent performance, profitability, and growth.  Elemento’s value proposition: to achieve client’s brand objectives and drive business growth, work closely with partner agencies and internal stakeholders, manage brand planning, creative, digital integration, and activation.

The Experiential & PR Agency of Publicis Group.  Managed a team of extraordinary individuals, who managed client services, creative, planning and production.
Developed synergies across Publicis agencies with a reciprocal business mindset; across disciplines and geographies.
Managed AT&T, Coca-Cola, Beam, Anheuser-Busch, Procter & Gamble, PayPal, amongst others.

Brand advocate and responsible of advertising, event promotions, community relations and corporate communications for the three editions of Hoy Newspaper (LA, NY and Chicago).
Manage a three-market staff, including marketing managers and promotion coordinators.
Collaborated cross-divisionally with Tribune's business units to increase awareness of segmented opportunities in their respective organizations.

Co-Founded Matraca Marketing where I led the creative development of experiential programs for Miller, Quesos La Chona, Anheuser-Busch, McDonald’s and numerous brands in the spirits category.
Developed a National program On/Off Premise for Heineken and the Latin Billboards.
Experiential and Advertising Advisor for The Marketing Store
Worked and advised the Marketing Store team on strategy, creative and activation for several clients.
I worked on McDonald's, Quesos La Chona & Miller.

Led Sales efforts for the region on the new launched network and worked across properties and business units
Developed a strong sales portfolio with national/local brands and agency partners

Joined the tech start-up to lead the Multicultural efforts across:  Brand, Content, Network Expansion and Business Development.

Marco Lopez🇺🇸

About Marco Lopez

Expertise

Sessions with Marco Lopez