Maria Edwards🇦🇺
Senior Manager UX Design at WooliesX
About Maria Edwards
Senior Manager UX Design at WooliesX
I specialize in creating Human-centred customer experiences which delight and inspire, and in doing so create new sources of business value and advantage.
With a multi-disciplinary background across customer experience design, from research and strategy, to product delivery using agile and lean techniques, through to closing the loop with operations and iterative design. I have experience both as a leader of teams and as a leading voice within them.
The scope of my experience covers service and interactive CX design for Finance, FMCG, Retail, Tech, Automotive, Government and Entertainment industries, for organizations ranging from startups through to major multi-national enterprises. I have experience delivering across the full suite of major technologies and platforms.
I have achieved success in these roles by applying a creative but analytical approach to CX, using a data driven approach supported by on the ground research, ensuring I capture the real voice of the customer. Collaborating with cross-functional executive, product, sales, business, development, Q&A environments.
I am driven in my career by an eternal curiosity about human experiences, the stories that shape them and the knowledge that thoughtful customer-led design that bridges physical and online experiences has the ability to be an instrument of positive change.
Expertise
Sessions with Maria Edwards
- Mentorship Session (30 min): General mentorship
What mentees say
“30 minutes with Maria was indeed short given the wealth of knowledge that she has to offer. Really grateful to have had this opportunity with such a world-class UX designer.”
“Maria was a fantastic mentor and helped to review my portfolio. She was also great at following-up afterwards and provided additional frameworks to help with reflecting on my career direction. I'd recommend her to anyone who is looking for UX guidance.”