Germany

Maria Avdeeva

Lead Product Designer

• Established processes, principles, frameworks and rituals for the design team from scratch
• Responsible for aligning design strategy and growth of the design team: hired, onboarded and mentored 2 senior designers and 3 contractors, set up career framework and growth plans
• Set up design strategy and oversaw key initiatives: Design Principles, Information Architecture rework, platform Redesign
• Introduced holistic UI vision and built Design Library from scratch, provided guidelines, tokens and base components
• IC deliverables: Organisation Goals redesign, OKR drafting and alignment, KPI module redesign, OKR details redesign

Hybrid PM and Product Design Lead role:
• Designed and co-led Instagram integration pilot and public launch
 • Designed and co-led iOS beta app for Live Chat management  
• Hired, onboarded and mentored mid level and senior product designers, led design work across 4 teams

• Designed core visual bot building experience from scratch: Flow Builder
• Responsible for key redesigns: Dashboard, Live Chat, Keywords, Billing & Pricing
• Built and maintained design library during platform redesign: provided guidelines for UI/UX patterns, layouts, components, micro interactions

Hybrid PM and Product Design role:
• Contributed to mobile apps department OKRs and mobile-only vision
• Contributed to iOS app design system rework to align with HIG architecture and controls for Apple Mobility Partnership Program, resulted in app’s usability and performance improvement, and increased user engagement
• Managed Android app with a team of 3 developers: set goals, priorities, and a roadmap with 10+ releases quarterly, resulted in 2x speed improvement with an increase of paid WAU

• Improved mobile only store management experience: onboarding on initial store setup, orders and inventory stock tracking, communication with customers, store performance overview and reports 
• Created high-fidelity designs compliant with Material and Human Interface Guidelines from ideation to implementation, review, analysis, grooming and refining

• Created UX prototypes, high-fidelity mockups and UI kits of e-commerce websites, landing pages, visual content, commercials

Maria Avdeeva🇩🇪

About Maria Avdeeva

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