Portugal

Growth Product Management

Digital Marketing

Content Marketing

Guerilla Marketing

Product Marketing

🟢 Maria Lebedeva

Head of Performance

Social media marketing

Affiliate marketing

Content creation

Content editing

Content strategy

Conversion optimisation

Email marketing

Market research

Marketing strategy

Tableau

Tiktok

Trello

Twitter Ads

Typeform

Unity

Webflow

WordPress

Airtable

Asana

ChatGPT

Facebook Ads

Google Ads

Hotjar

HubSpot

Instagram Ads

LinkedIn Ads

Miro

Monday

Google Analytics

Zendesk

Midjourney

Budget management

Monetisation

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

GoMining — A global Web3 infrastructure company that tokenizes Bitcoin hashrate through a fully digital, blockchain-based ecosystem. We operate a network of institutional-grade mining facilities and serve over 3 million users worldwide — Limassol, Cyprus — Performance & Growth Marketing Team Lead.

After taking charge of business growth at a 20-person startup, I scaled the user base from 220,000 to 3.5 million in less than a year. The team grew to 300 employees, and our app entered all of Sensor Tower’s top crypto app rankings.

💜 WE MADE BITCOIN TRULY ACCESSIBLE FOR EVERYONE 💜

TOP-5 cryptocurrency app according to Sensor Tower in 2024-2025. 14x scale with my team — 170+ countries — from 220k to 3.5M active users — $1M/month ad spend — 4.2 annual ROAS.

Acure.io — The ultimate all-in-1 cloud-hosted AI tool to increase your observability and automate remediation — Riga, Latvia — Digital Marketing Lead (CDMO). 

As the digital marketing leader at a tech SaaS startup, I was fully responsible for the company’s market entry strategy. This included defining the target audience, shaping the mission and objectives, creating the website, launching advertising campaigns and leading SERM/community management (Reddit, ProductHunter, StackOverflow, Capterra, G2). 

I also managed lead generation through LinkedIn (using tools such as Apollo.io and Lemlist) and coordinated the entire lead nurturing process: webinars → newsletters → onboarding → subscriptions to the enterprise plan.

🟢 Maria Lebedeva🇵🇹