Colombia

Service Design

Customer Experience (CX)

Project Management

UX Testing

UX Research

Service Design Research

Data Analysis

Maria Teresa Gonzalez

Senior UX Researcher

Usability Testing

Quantitative research

Public Speaking

Product analytics

Product strategy

Qualitative research

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Organisation skills

Presentation skills

Conflict resolution

Stakeholder management

Project management

Analytical skills

Accessibility

Brand strategy

Content research

Human computer interaction

Information architecture

Market research

Marketing strategy

User research

Product roadmap

Optimal Workshop

Qualtrics

SurveyMonkey

Trello

UserTesting

Asana

Canva

ChatGPT

Crazy Egg

Figma

GitHub

Hotjar

Jira

Lucidchart

Miro

Mixpanel

Notion

Confluence

Google Analytics

IBM SPSS

Lookback

UserZoom

Contract project-based role. Lead generative and foundational research to support the Project Onboarding team. My work focused on uncovering user needs, pain points, and mental models across complex production workflows. I partner closely with product and design to help validate concepts, and guide feature development. By translating research insights into clear, actionable recommendations, I help the team deliver intuitive and efficient onboarding experiences.

Led strategic and tactical UX research across Discovery, Resort Experience, and Guest Services. Combined mixed-methods research with behavioral analytics to identify drivers of guest satisfaction and digital engagement. Facilitated workshops, stakeholder interviews, and co-creation sessions to align teams on opportunities. Drove research platform adoption and introduced AI frameworks to increase insight efficiency and impact.

Delivered end-to-end research for fintech, mobility, and insurance products across Mexico. Designed and executed generative and evaluative studies to guide product development and market expansion. Translated complex findings into clear recommendations for senior stakeholders. Leveraged deep cultural knowledge to uncover nuanced behavioral insights and strengthen CX strategy.

Conducted comprehensive UX research for major ed-tech platform serving students, instructors, and administrators. Designed mixed-method studies using survey tools, analytics platforms, and moderated testing. Mapped user journeys to identify accessibility improvements and workflow gaps. Informed product roadmaps through clearly synthesized insights and evidence-based recommendations.

Led UX research and service design across banking, retail, and compliance sectors. Conducted qualitative and quantitative studies to uncover pain points and inform product strategy. Worked cross-functionally with design and engineering to align solutions with user needs. Created service blueprints, journey maps, and research artifacts to communicate insights effectively.

Designed and executed quantitative research to evaluate global advertising and brand communication. Analyzed behavioral and attitudinal data to inform strategic marketing decisions. Synthesized multi-source insights into clear, executive-ready reports. Supported clients in optimizing campaigns through evidence-driven recommendations.

Contract project-based role. Led qualitative field studies focused on innovation and human-centered design within business education. Conducted interviews and contextual inquiries to understand stakeholder needs. Analyzed findings and translated them into actionable recommendations. Contributed to the development of an MVP aimed at improving educational experiences.

Conducted applied behavioral science research for clients in healthcare, banking, and retail. Facilitated ethnographic studies, focus groups, and biometric testing such as eyetracking. Created personas, customer journeys, and service blueprints to guide product decisions. Delivered detailed research reports and collaborated closely with multidisciplinary teams.

Maria Teresa Gonzalez🇨🇴