Maria Zuleta🇳🇱

About Maria Zuleta

Sr. User Experience Designer at Booking.com

I help people make sense of complexity — and shape what’s next.

With over 14 years of experience in UX, service, and strategic design, I’ve worked across domains where the stakes are high and the systems are messy: e-commerce, health tech, GovTech, and FinTech. My approach blends systems thinking, co-creation, and strategy to turn uncertainty into opportunity — whether that means creating new services, designing better experiences, or helping teams find alignment.

Along the way, I’ve collaborated with product teams, engineers, researchers, and business leaders at Booking.com, Philips, Smartmatic, and MercadoLibre — often acting as a connector, mentor, and a catalyst for change.

I’m now focused on roles that allow me to influence design culture, mentor others, and guide teams navigating ambiguity. I’m especially drawn to organizations that are building responsibly — where design is not just about shipping features, but shaping futures.

Expertise

Sessions with Maria Zuleta

• Mentorship Session (30 min): Mentorship session

What mentees say

“She helped me understand how to make my portfolio better and how to present my skills in a better way. It was so helpful for me”

“Maria is the person who truly understands what the problem is, and she can provide you with the solution - I am really satisfied to be her mentee.”

“The session was so helpful for me to expand my career.”