Spain

Digital Marketing

Content Marketing

Community Management

Product Marketing

Content Creation

Communication and Languages as Strategic Skills

Mariana Racasan

Product Marketing Consultant

Website

YouTube

LinkedIn

Communication

Collaboration

Problem-solving

Critical-thinking

Team player

Organisation skills

Leadership

Content strategy

Marketing strategy

UserTesting

Airtable

GitHub

HubSpot

Google Analytics

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understand the process of training, motivating and directing your team members.

Managing people

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Manage team expectations and get the most out of your meetings.

Running effective meetings

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

How to create personas, and leverage them in design.

Creating and leveraging user personas

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

I work as an Associate Professor at EOI Business School through the Go2Work DeepTech program in Malaga. In this program, I mentor pre-seed startups on growth, product marketing, and customer acquisition, helping them navigate the crucial early stages. EOI Business School is a public institution affiliated with the Spanish Ministry of Industry, Energy, and Tourism.

I work with Toronto-based agency Divisional to provide growth and product marketing services to fast-growing B2B startups.

I provide mentorship to early and growth stage B2B startups. I offer guidance on product positioning, messaging, go-to-market strategy and planning, advice on growth initiatives, market segmentation, defining the Ideal Customer Profile (ICP), and building sales enablement. 

If you'd like to chat, book a *free* call with me here: https://app.growthmentor.com/mentors/mariana-racasan?ref=mwixmgm

I help early and growth stage B2B startups understand their core audiences, speak to them like actual humans, and drive growth with messaging strategy. Let's talk: www.marianaracasan.com

Clients:
- ActivTrak - Workforce analytics & team productivity 🌎 Austin (TX), 💰 $50M in Series B 
- Stashpad - Developer productivity tool 🌎 Durham (NC), 💰 $2M Pre-Seed
- Let's Do This - Event registration technology for endurance events 🌍 London (UK), 💰 $81M in Series B

Tinybird is a data infrastructure product that helps developers build data applications or data services with the freshest data possible using SQL.

As the Product Marketing Lead my responsibilities were:

* Develop positioning and persona-based messaging
* Plan and execute new feature launch campaigns
* Support the GTM teams by creating internal-facing content
* Improve the conversion rate of self-service customers - getting them to value sooner
* Drive organic virality and paid referral programs
* Conduct quantitative and qualitative research on the target audience
* Analyze and monitor competitors
* Improve product marketing processes and cross-team collaboration

Skills: Marketing Strategy · Developer Marketing · Conversion Optimization · Product Launch · Content Management · Sales Enablement

Zenhub is a productivity management and collaboration platform for agile software teams and organizations to scale and ship great code. Over 150,000 developers, product owners, and project managers in organizations ranging from disruptive startups to global enterprises have leveraged Zenhub to improve their Software Development.

Led product marketing at ZenHub. 

Responsible for:
- Customer and market research
- Positioning & persona-based messaging
- Product launches
- Sales enablement
- Website & SEO

First marketing hire at ZenHub.
Promoted from Manager to Director, reported to the CEO.

Localistico is a local marketing and analytics platform for brick-and-mortar retailers. With Localistico’s intuitive platform, retailers can increase foot traffic to their physical stores and gather better online-to-offline analytics. Localistico enables businesses to control their online presence and manage brand interactions on all digital platforms, from maps to store pages, to launching geo-targeted ad campaigns.

Responsibilities: 
 
• Set specific marketing goals, direction, and priorities aligned with business target and company strategy.
• Responsible for all marketing activities including website redesign and restructure, implementation of a marketing automation tool,  lead generation campaigns, and sales enablement.
• Work with the marketing team and external contractors to create, deliver, and optimize all marketing materials.

Lladró is a Spanish brand that produces art porcelain sculptures and lighting and decorative creations. A large team of experts craftsmen and artists contribute to the creation of each Lladró sculpture, making each piece an exclusive work. Lladró brand stands for prestige and excellence in art porcelain. 

.Brand Marketing Projects
.Offline Advertising campaigns
.Business Development
.PR & Event Management

Hired as an intern in 2013 and hired again in 2015 for a full-time position as a Marketing Communications Specialist. 

Steelcase is the global leader in the office furniture industry, providing innovative office furniture and technology products. Steelcase works with the world’s leading organizations to create places that amplify the performance of their people, teams and enterprise.

.Brand Communication
.Web & Social Media
.New Product Launch
.Event Management 
.Email Marketing
.Marketing Services

eRepublik Labs is a dynamic, innovative start-up which envisions transforming the way strategy games are created, distributed and played by leveraging the power of communities. Focused on creating video games for mobile devices.

Built and managed all social media channels for our iOS game ‘Tactical Heroes’, along with email marketing campaigns, marketing, and PR strategies, participating in the branding and positioning of the game. Worked closely with marketing, art, and design teams and collaborated with external media including advertising and PR partners and agencies.

Mariana Racasan🇪🇸