Argentina

Generalist Product Management

UX Design

Product Design

Data Product Management

UX Research

AI Product Management

Diseñador Grafico

Mariano Pociello

Head of Product

Product strategy

Communication

Time management

Empathy

Team player

Stakeholder management

Leadership

Analytical skills

Data visualisation

Product roadmap

Asana

Balsamiq

ChatGPT

Figma

Hotjar

InVision

Jira

Mailchimp

Miro

Mixpanel

Monday

Notion

Adobe Creative Suite

Confluence

Google Analytics

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General mentorship

Understand the process of training, motivating and directing your team members.

Managing people

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Responsible for leading Alegra's entire platform across Latin America and Spain, managing a multidisciplinary Product team of over 60 people (Product + UX).

- Responsible for the strategy and execution of the full Alegra ecosystem: Accounting, POS, and Payroll.

- Implementation of AlegraAI (artificial intelligence) with direct impact on feature adoption and usage.

- Increased roadmap planning and execution capacity.

- Definition and tracking of Product Strategy, OKRs, and KPIs.

- Executive presentation of results and strategy at Board Meetings.

- Definition and implementation of the career development plan for the entire Product and UX organization.

- In charge of tactical planning and cross-functional initiative prioritization.

- Development of key products focused on transforming the business from Ed-Tech to HR-Tech.

- Application of product strategies aligned with the company's new OKRs.

- Improvement of team efficiency through the adoption of agile methodologies and new innovation approaches.

- Recruitment and implementation of high-performance teams.

- Development of Self-Onboarding and Payment integrations to accelerate customer acquisition, improving the conversion funnel.

- Optimization of delivery times and picking mechanisms for logistics teams.

- Definition of product strategies, pain point mapping, and opportunity identification (E2E) using mixed methodologies (Blueprint - JourneyMap).

- Team building and implementation of agile methodologies for high-performing squads.

- Development of a new product (Online Rentals) as a new business vertical to acquire customers in the Prop-Tech industry.

- Hiring and team building to strengthen the business (CX, Commercial, Marketing, UX, IT), with the adoption of OKRs.

- Series A investment search: Development of a digital strategy as a Hub (roadmap, pitch deck, branding).

- Lead for ONA Products, managing key business metrics (revenue, availability & pricing, market share, NPS).

- Team building for the new Hub in Córdoba.

- Development of key tools and features to manage 1,200+ providers for global offer acquisition, including destination activities, theme parks, car rentals, buses, and transfers.

- IPO: Regulatory adjustments and key feature development for the company's public offering (2016-2017).

- Development of key integrations, including:
. Receptive services: Transitioning the offline experience to online and integrating it into the Despegar ecosystem.
. Disney API for managing fixed and flexible tickets across all parks.
. Smart Order API for Universal Orlando.
. Integration of products and services for Viajes Falabella (M&A) in Chile, Colombia, Peru, and Argentina.

- Coordination of critical areas with Revenue & Sourcing teams and Country Managers.

- Product Owner for Aula 365: Led the complete rebranding of the brand and redesign of the mobile app (iOS, Android).
(Aula365: An educational support solution with over 5 million users across Latin America and Spain.)

- Developed an ABM tool for the website.

- Led product development for mobile applications, including Art Direction, project coordination, and vendor management.

- Art Direction for multiple projects:

. Sony Music-published CD, Libro de Experimentos, and interactive stands at MIPCOM, NATPE, and MWC.
. Usability testing and planning for Los Creadores, a children's TV show aired on Telefé, winner of the . Martín Fierro for Best Children's Program (2016), WSA (2016), and Sadosky de Oro (2015).

- Brand development, communication, artistic planning, and team/budget coordination for Imaginergía / Tecnópolis, the first 5D interactive experience in Latin America.

- Social media and AdWords campaign planning, including usability testing for Creápolis, an MMO game designed to enhance cognitive skills through play.

- Merchandising, digital & graphic design for Un Olivo por la Paz, a campaign in collaboration with Scholas Occurrentes, presented to Pope Francis to promote peace through a virtual olive tree initiative.

- Worked for five years at an online marketing agency.

- Notable clients: Disney, Carrefour, Oracle, Stage Entertainment, Axion Energy, T4F, Universal, Sony, Gas Natural Fenosa, HSM Revista Gestión, Vodafone.

- Started in the Design and Front-End Development area for one year.

- A strong desire to grow led to a promotion as Project Leader, a role I held for four years.

- Led the development of commercial (B2C) websites, including front-end development, design, communication, and event tracking.

Mariano Pociello🇦🇷

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