Japan

Mario Kounio

Head of Design

Founding member of the P.S. Japan practice.
Managing and growing the P.S. Japan creative practice
Leading digital transformation and enterprise digitization initiatives for clients including: Nissan, Japan Airlines, Philip Morris Japan, Rakuten, Shu Uemura, McDonalds
Concepting, scoping and crafting development and delivery programs for a wide range of service design, product design, marketing and infrastructure digitization solutions.
Consulting on customer centricity, design thinking and sustainable growth/innovation.
Leading business development initiatives
Managing client relationships
Developing the P.S. Japan office culture, working model and community activities.

Responsibilities of Executive Creative Director for the APAC region. My responsibilities ranged from resource management and prospect qualification, all through to project management and delivery.  In collaboration with the sales, strategy, and technology teams, I played a key role in defining viable solutions for digital transformation of both marketing and services that utilize data insights and apply to multimedia outlets, oftentimes across multiple countries of the APAC region.
As Epsilon International grows its capabilities, I was one of the founding members of the Digital team for the Asia Pacific region.  Under the leadership of the VP of Digital, I was tasked -- as the region’s creative lead -- to define the approach and solutions that Epsilon can utilize internationally from a strategic, user experience, and creative perspective.

Epsilon is the convergence of big data with big ideas.  The Digital Creative team serves to design innovative solutions for marketing, services, and user experience.  Our team, composed of visual and ux designers, worked in tandem with the technology and planning teams to bring these solutions to life while ensuring their quality, timely delivery, scalability, and further refinement.  As a part of the team’s leadership, I played a role in staffing and managing parts of the team.  I was tasked with guiding my team to evermore creative avenues, managing team utilization, and handling clients as well as internal communications.

SolutionSet was a digital consultancy that designed and developed web, mobile, social and digital marketing solutions to help leading companies better engage and serve customers. It was acquired by Epsilon in late 2012. As a part of the design team I was responsible for several original cross-media marketing and digital application concepts, as well as managing large existing client account solutions. My responsibilities also included client and departmental communications as well as resource and production management. 
Clients included: Google, AMEX GCP, California Lottery, Bristol Myers Squibb, RSA conference 2013-14,

Huddler was a venture-funded bay area start-up developing a next-gen community and publisher media platform, which in 2014 was acquired by Wikia. Under the creative director’s management I was involved in the conception and production of print and digital advertising and promotional materials. My responsibilities included team and client communications, digital marketing campaign creation, user experience design, presentation creative and copywriting. Clients included: Intel, Sennheiser, EA, Viper, Monster audio, mothering.com.

Seidel advertising is an advertising agency in San Francisco California. Our freelance collaboration was on a digital creative project for a major bag manufacturer. My input for the project included digital branding, visual design and user experience definition of an e-commerce solution with gamified user customization features.

Anatolia College is Thessaloniki’s largest private educational institution. As one of the two members of the Anatolia College’s marketing team; under the leadership of the Marketing Director, I played a key part in developing strategy and assets for the promotional and communication efforts of the Anatolia Highschool, Anatolia Elementary school and American College of Thessaloniki. The work included marketing strategy, branding design, print and online promotional materials.

. Design for logos, packaging, brochures, ads, posters, menus, stationery, catalogs, website design. 
. Branding and copy-writing 
. Photo shoot direction.
. Project management

New Communication is an advertising and branding agency I Thessaloniki Greece. During my tenure in New Communication I undertook several retail product branding projects for the supermarket chain Lidl. My responsibilities ranged from concept to deliver and included resource management and client communications. Other work with this agency included logo and brand creation for retail and service businesses as well as print and web design projects.

Odoiporos was one of the preeminent automotive and lifestyle publications of Greece. As its creative director I was responsible for managing creative resources that included designers, photographers and reporters. My responsibilities included client communications, prospect qualification, sales strategy, human resource management as well as staffing for the creative teams.

Bonad is a small advertising and publishing company in Thessaloniki Greece. It publishes the magazines Fanzine, Aulaia, Aulai tourism, Aigli and a host of specialty publicatios for various venues of the city. In my first full time job as a junior designer, reporting to Bonad’s creative director, I was responsible for the design and production support for three monthly magazines as well as print advertising campaigns and collateral. My responsibilities included client and print production communications.

Various short-term collaborations with design studios, marketing agencies, publishing bouses and small/medium businesses in Thessaloniki, Greece. Collaboration with creative teams and internal marketing teams. Responsibilities included client and team communications, campaign concept creation, illustration, copywriting and design. Projects ranging from logo creation and brand design to advertising campaign and web design.

Mario Kounio🇯🇵

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