Germany

Technical Product Management

Content Marketing

Master's degree

Bachelor's degree

Mario Lambertucci

Senior SEO Manager

Buy me a coffee!

Collaboration

Team player

Stakeholder management

Content strategy

Ahref

ChatGPT

GitHub

Google Data Studio

✓ Ensuring SEO growth across 18+ markets
✓ Defining key activities to rump up SEO for new markets, new categories and new products
✓ Recruiting and mentoring new SEO rockstars

✓ Strong focus on technical SEO topics such as definition of indexation rules, building internal linking logics, log file analysis, crawl budget optimisation 
✓ Working with multiple departments (Engineering, Design and Content) to define business and technical requirements
✓ Enabling SEO Automation for KPIs monitoring and analysis
✓ Analysing SEO trends and testing new ideas

✓ Optimizing the Italian website www.zalando.it (meta, heading, texts, footers)
✓ Keyword and competitive analysis
✓ Steering of agencies for outreach activities

✓ SEO strategies in line with the KPISs determined with the Client using Google's suite (Analytics, Google Webmaster Tools, AdWords,Trends); 
✓ Optimize the website structure (headers, tags, descriptions, sitemap, robots, pagination);
✓ Perform keyword research and competitive analysis (SEOmoz, SemRush, Majestic Seo).

Mario Lambertucci🇩🇪