Brazil

Product Design

UI/ Visual Design

Generalist Product Management

Growth Hacking

Business Development

Interaction Design

Growth Design

UX Testing

Data Analysis

AI Design

Marcos Antonio

Principal Product Designer

Usability Testing

Product strategy

Prototyping

Problem-solving

Critical-thinking

Stakeholder management

Leadership

User research

Product roadmap

Webflow

Bubble

Figma

Framer

Hotjar

Jira

Maze

Mixpanel

Google Analytics

I lead and collaborate on strategic initiatives that impact more than 15 digital self-service products, reaching millions of users. I guide a team of 26 designers, ensuring consistency and alignment across squads, always focusing on an integrated user experience.

• Led the strategic planning for the unification of mobile and residential apps and websites.
• Contributed to a monthly efficiency increase of R$4 million with the optimized PIX journey.
• Coordinated over 75 qualitative and quantitative studies to guide product decisions.
• Improved accessibility score by 30%, focusing on inclusive design practices.
• Supported the Design chapter in the evolution of the company's Design System.
• Provided mentorship and technical leadership for 26 designers.

As Head of Design & Product at Singu, I was responsible for leading the design and product strategy, managing a team of 6 designers and 2 product managers, divided between the professional and client areas, during the M&A process between Natura &Co and Singu. 

• Restructured the product and design team during the M&A process with Natura &Co.
• Implemented a development track (PDI) for designers.
• Created and articulated the Design Org vision, focusing on scalability, efficiency, and sustainability.
• Mentored 6 designers and supported the growth of 8 professionals through a cross-mentorship.
• Constantly evaluating design processes and results, seeking improvement opportunities;
• Actively contributing to strategic product decisions, based on insights from research and data analysis;
• Created and led the "Startup Report", a strategic meeting with the board.

At Facily, I worked as Product Designer Lead in the Seller vertical, leading the following initiatives:

• Increased the sellers landing page conversion from 1.86% to 4.15%, bringing in 8,598 new sellers in Q1.
• Increased new seller activation from 6.65% to 27.69%, in a scenario where 72% of the base was inactive.
• Led the initial phase of developing the company's design system.
• Redesigned critical seller platform flows due to low usability (SUS 58%), high support ticket volume, and low product registration rate.

As Product Designer in the Customer tribe, I was responsible for studying the feasibility of the Cross Border project (offering international products) and improving the "Compre Junto" feature (the most used in the app).

• Designed visual triggers and the purchase journey for the Cross Border feature launch, enabling international products and resulting in over 1 million transactions in the first month.

As Product Designer in the Minha Claro Móvel tribe, I was responsible for transforming product needs into solutions, considering user understanding, flows, and screens, in collaboration with designers, BAs, PO, and PM, to deliver the best experience to over 12 million app users, always aligned with business objectives.

• 29% increase in plan migration via Minha Claro Móvel.
• App store rating increased from 3.5 to 4.3.
• Reduced delinquency by 17% with an incentive for due date changes.

As Product Designer, I was responsible for validating hypotheses with stakeholders, ideating solutions, testing them, and creating low and high-fidelity prototypes, as well as monitoring and improving the user journey.

• 25% reduction in contact rate related to customer anxiety about the requested service.
• 15% increase in engagement from professionals.

At Amigo App, I served as Product Designer Lead, leading the following initiatives:

• Management and leadership of a team of 4 designers.
• Promoting the design culture within and outside the team.
• Collaboration with POs to define priorities, requirements, and future vision.
• Identifying problems and transforming them into opportunities.
• Monitoring interface development, approval, testing, and adjustments.
• Participation in brand strategy.
• Collaboration in the creation of the style guide.

I was responsible for understanding the product's strategic vision and the needs of both internal and external customers, and leading the creation and launch of new features, always measuring results and impact.

// Activities //

• Actively participating in the full product development cycle;
• Contributing to the conception of new features and products;
• Building high and low-fidelity interactive prototypes.

Agência Caju sedia em Recife com DNA Digital e foco em resultado. temo como serviço: Consultoria estratégica, publicidade e mídia digital, web sites, marketing de busca, games, aplicações touchscreen. 

Responsável pela ideação, prototipação, validação e desenvolvimento de produtos para empresas de grande porte como: Jeep, BWM Sael, Audi, Xterra, Spartan entre outros.

// Atividades //

• Criação de website focada em conversão;
• Criação de interfaces para aplicativos móveis;
• Criação de protótipo navegável;
• Criação de wireframe;
• Arquitetura de informação;
• Pesquisa de benchmarking.

Safari Studio foi um dos studio de design digital mais inovador de Recife, especialista em web, mobile e software. Dentre minhas principais atividades: Criação e concepção de interfaces digitais, com foco em Web e móbile.

// Atividades //

• Desenvolvimento de Produto;
• Criação de interfaces para aplicativos móveis;
• Criação de interface para site, E-commerce, blog, portal; 
• Criação de wireframe;
• Visual design.

Bold Comunicação é uma agência digital sediada em Recife, que tem como foco: marketing digital, planejamento estratégico, conteúdo, criação de websites, hotsites e aplicativos móveis. Fui responsável por: Criação e concepção de interfaces para dispositivos móveis e web, com foco em captação de leads e visibilidade de marca.

// Atividades //

• Criação de interface para aplicativo móveis; 
• Criação de interface para landingpage/onepage com foco em conversão;
• Criação de peças publicitárias;
• Criação de materiais institucionais;
• Diagramação editorial.

Marcos Antonio🇧🇷

About Marcos Antonio

Expertise

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