Argentina

Product Design

UX Design

UI/ Visual Design

Bootcamp

Professional Training Course

✊🏿🏳️‍🌈 Diversity & Inclusion

Martin Leon Refi

Product Designer

Estudiando UX - Instagram

Quantitative research

Product strategy

Communication

Collaboration

Problem-solving

Organisation skills

Stakeholder management

Design systems

Figma

Tips for transitioning into a new role or company.

Changing roles

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Ways to provide constructive feedback to team members.

Giving effective feedback

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Manage team expectations and get the most out of your meetings.

Running effective meetings

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Managing being the only designer at your company and working with non-designers.

Being the only designer

Methods and models of exploring, deciding and delivering design.

Building a design process

Ways and resources to improve your design skills.

Improving design skills

Best practices for running productive design critiques.

Running effective design critiques

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

How to create personas, and leverage them in design.

Creating and leveraging user personas

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Tips on how to work and collaborate with designers.

Working with designers

Tips on how to work and collaborate with engineers and developers.

Working with engineers

Best practices for documenting projects, epics, and stories

Writing product requirement documents

Adobe Creative Suite

Adobe Illustrator

Adobe Photoshop

Adobe XD

Affinity

Adobe After Effects

Ahref

Airflow

Airtable

Amplitude

Apache Spark

Asana

Autocad

Axure

Balsamiq

BigML

Blender

Bravo

BrightHire

Bubble

Buffer

Bullhorn

Canva

ChatGPT

Carrd

CircleCI

Compa

Confluence

Crazy Egg

D3.js

Databricks

Datapeople

Docker

Facebook Ads

Framer

GitHub

GitLab

Glassdoor

Glide

Golang (Go)

Google Analytics

Google Ads

Google Data Studio

Grayscale

Greenhouse

Hotjar

HTML

HubSpot

IBM SPSS

Instagram Ads

Intercom

InVision

Java

JavaScript

Jenkins

Jira

JOIN

Julia

Jupyter Notebook

Keras

LinkedIn Ads

Lookback

I work closely with clients to achieve their objectives while not neglecting the needs of the users. I collaborate with agile development teams to achieve our goals efficiently. I also provide mentorship to team members and oversee all design projects, ensuring that they are completed on time and to the highest standard.

Highlights:

- Increased conversion rate from 11% to 70% in registration of a mobile game called Friendbase, available for iOs and Android.
- Delivered 6 projects from begin to end. Including user flows, wireframes and prototypes.
- Created a Design Delivery Model that leads the Design processes in the company.

As part of the GNI initiative, I collaborated with consultants from various fields to foster the growth of 7 Latin American digital media outlets. 
My responsibilities included leading a series of 6 to 8 synchronous online meetings with representatives of each media outlet, incorporating workshops and metric analysis, with the goal of enhancing user experience on their digital platforms and driving future audience expansion.

I worked on different projects crafting a user experience that had in mind user needs and business goals. Mentored Junior UX Designers. Created information architectures, user-flows and wireframes. Working closely with an UI Designer, and agile development team.

I worked on developing a product called 'Propearti Creditos,' a digital solution for mortgage loans. As the sole product designer, from user interviews and created mockups. I maintained constant communication with a full-stack developer and an internal product stakeholder.

During this time I had the opportunity to work in different projects with big local clients, such as YPF (Argentine energy company) and GIRE (One of the most important companies of financial services in Argentina).
I also was part of the creation of an e-learning platform called Mindify.

I learned about multidisciplinary work, working with stakeholders and specially with developers, understanding the possibilities of the technology and learning to create a design with those restrictions.

Illustrated educational projects with a focus on social impact:

"Menstruaccion" by Economia Feminista: Making menstruation education accessible.
"#EsConESI": Empowering youth in Latin America through comprehensive sexual education.

I coordinated the Integrated Waste Management and Recycling Program within the Faculty of Natural Sciences and Museum. I was in charge of the pre-selection and coordination of two interns, the communication to the university community about the program, the planning of recycling training for students and teachers and budget estimate.

My work here included the creation of official social media accounts for the University Cafeteria for one of the most important universities in Argentina, the organization of cultural activities for the students who attend to the Cafeteria, answering students questions about the service and creating content for the General Pro-Secretary of the University Presidency

Martin Leon Refi🇦🇷

About Martin Leon Refi

Expertise

What mentees say