Spain

UX Design

Design Operations

Service Design

Customer Experience (CX)

Business Development

Diplom Graphic-Designer

Martin Redigolo

Client Partnerships Director / Design Leader

Communication

Collaboration

Problem-solving

Time management

Presentation skills

Stakeholder management

Leadership

Public Speaking

Organisation skills

UserTesting

ChatGPT

Miro

Stress diagnostics & human performance support for people in intense jobs

Pro-bono mentoring on design leadership and career development.

• Led DS' global transformation to position it as a premier creative partner, collaborating with leadership teams to execute a vision for creative and operational excellence.
• Developed and executed GTM strategies, securing client wins, driving 8-10% annual growth, and delivering highly profitable offerings ranked in the top 10%.
• Scaled a creative team from 30 to 120 professionals, fostering growth through talent development, recruitment strategies, and performance frameworks across multiple regions.
• Designed and delivered impactful solutions, including a GenAI workshop for 120 C-suite executives.
• Implemented Design Thinking and OKR frameworks to drive innovation.
• Collaborated with global HR and L&D teams to create learning content and frameworks.
• Awarded the BCG Key to Purpose Award „Drive Inspired Impact“ for shaping the uniqueness of the firm and challenging organizational and institutional problems.

HOUSELAB is a private space open for creativity & innovation.
Its contemporary architecture, in a natural surrounding with abundant natural light and a multifunctional interior design, is capable of bringing any idea to life.
This authentic space is located only 30km from the center of Madrid and can be rented for photo and film shootings (Instagram, YouTube, TikTok influencers), workshops and meetings.

Business Consulting & Services 
• Responsible of the Service & Experience Design Practice, to strengthen strategic design offering for advanced digital marketing transformations.
• Led design-driven projects across 6+ industries, including research, rapid prototyping, design & user testing.
• Run user research workshops for a global pharmaceutical company to define digital marketing communications strategies for 3 products in 12 EMEA markets.
• Co-lead of the redesign of an online banking experience for enterprises of a leading Spanish bank over the course of 18 months
• Industries: Financial institutions, Insurance, Travel & Leisure, Telecommunications, Automotive, Healthcare & Life sciences

Business Consulting & Services
• Part of the Strategic Design department to increase Service Design projects in Spain and LATAM region.
• Development of a Service Design Strategy for a financial institution (Retail) to define a digital product roadmap including content strategies & functionalities to improve engagement and business impact. 
• Design, direction and evaluation of C-Level workshops for Banco Ripley Chile to help define and bring the brand vision in a Digtial ecosystem to life.
• Industries: Financial Institutions, Retail

Global Trend & Innovation Newsletter 
Curation & design of the trend and innovation newsletter with 61 issues, 305 topics, 500+ subscribers in 35+ countries. Topics covered: Business, Technology & Design.

• BUSINESS (Strategy, Innovation, Startups, Business Model,  eCommerce, Finance, Crypto currencies, ...)
• TECHNOLOGY (Programming, Agile, Multi-platform, NFC, Virtual Reality (VR), APPS, …) 
• DESIGN (Design, User Interface (UI) & User Experience (UX), Service Design, Natural User Interface (NUI), Design thinking, Creative Problem Solving (CPS), Customer Journey in Retail spaces, …)

Integrated Media Agency (Omnicom)
• Joined OMD Strategy & Innovation department to  expand current and support new business through novel marketing communications solutions.
• Collaborating on regional level to lead local brand strategies for incumbent clients (various industries).
• Developed local marcomms strategies as part of regional/global new business development and pitches, collaborating closely with Data/Insight, media planning and account teams. Industries: Luxury & Fashion, FMCG, Beauty & Healthcare. 
• Sourcing and establishing relationships with startups to design new customer experiences through tech and media solutions and services as part of a new offering.
• Industries: Financial Institutions, Entertainment, Food & Beverages, Telecommunications, FMCG

Early Stage Startup
• Design of a 100% cloud-based, Mobile Virtual Network Operator (MVNO) for small and medium-sized enterprises (SMEs) to optimize their businesses through personalized, self-organized, and intuitive telecommunication services
• Development of a digital-first, customer-centric venture  through Service and Value Proposition Design methodologies, informed by market and user research. 
• Negotiation and presentation of business model and service prototype to strategic partners and venture capitalists to win necessary funding.
• Winner of „Most innovative Business“ from EOI Business School and 3x finalist at startup and entrepreneur competitions.

With over 20 years of experience, I’m a passionate trainer about design applied to the digital world we’re living in, helping companies and professionals learn new skills & tools progressively to adapt to new processes in the shortest time possible, making their digital and new media literacy rapidly grow.

PREVIOUS
"Service & Experience Design" Máster de Design Thinking y Customer Experience, EAE Business School 
"Service Design - How to build next generation's digital services" Superior Design degree, IED Madrid
Damn I'm Researcher Conference 2019
OMExpo (Madrid), Keynote "Sensor Planning"
Annual Marketing Congress CAMP (Lima/Peru)
Let's talk (Santiago de Chile/Chile)
EOI Business School (Madrid, Accredited Academic)
Universidad Europea (Madrid)
University Carlos III (Madrid)
Complutense University (Madrid)
CEU University Cardenal Herrera (Madrid & Valencia)
Instituto Europeo di Design (Madrid) 
University Jaume I (Castellón)

• Selected with 14 employees of McCANN Worldgroup for the annual, international, corporate exchange program „Kummel“ to share experiences, gain new skills and transfer new knowledge to the home office.
• Worked closely at the Headquarters New York with EVP Chief Technology Strategist on proposals for key clients and helped optimizing local peer training initiative.
• Defined marketing communication strategies for clients and new business pitches for Verizon, GoodYear, MasterCard amongst others.

Creative Solutions Agency
• Managed cross-functional teams in planning and executing long-term campaigns (duration: 6 months), serving as the liaison between creative, development, account, client, and external teams to ensure seamless campaign delivery (The Coca-Cola Company)
• Led the development and implementation of integrated campaigns, including digital media strategies and trend reports for BBVA bank Innovation Hub.
• Directed the 4-year long, internal digital transformation initiative „On for Offs“. Creation a book (print/eBook) and specialized training materials (multilingual blog,  social media) and workshops with strategic partners (Google, YouTube, Facebook, Twitter), significantly enhancing the the agency’s digital knowledge and competitiveness.

Martin Redigolo🇪🇸

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