

Experience Design Lead at Best Buy Canada
Experience Design Lead at Best Buy Canada
Hi, I’m Martina (she/her), an Experience Design Lead at Best Buy Canada.
I’m passionate about creating experiences that make a meaningful impact for people, while building design cultures rooted in growth, inspiration, and positive reinforcement.
In my work, I combine visual design, creative leadership, and design ops to deliver customer-centric experiences through technology. My focus is on creating the conditions where designers can thrive - combining clarity, empathy, and a bit of nerdy rigor - so our work not only delights customers but also drives strategy, efficiency, and measurable results.
As a design leader, I bring strategic vision and I champion operational excellence - all with a collaborative spirit that empowers teams to do their best work. If you’d like to connect about design, leadership, or mentorship, I’d love to chat.
“Martina is really engaging and encouraging. we had an interesting session with lots of insights and discussions.”