Russia

UX Design

UI/ Visual Design

Product Design

UX Research

UX Engineering

Max Litvinenko

Lead Designer

Habr.career

Usability Testing

Product strategy

Prototyping

Communication

Problem-solving

Empathy

Team player

Organisation skills

Customer service

Stakeholder management

Design systems

Email marketing

Human computer interaction

User research

Product roadmap

Trello

Balsamiq

Figma

Hotjar

HTML

Jira

Mailchimp

Miro

Notion

Confluence

I lead a team of 5 product designers and oversee the design of Sber’s marketing platform, which brings together 10+ products across 7 product teams.

– Define the platform’s unified design vision and visual language.
– Develop and evolve the shared design system and core platform patterns, including navigation, homepage, profile, notifications, and AI-powered experiences.
– Establish and improve design processes, including task definition, design reviews, design QA, research practices, and collaboration with product and engineering teams.
– Contribute to product strategy and prioritization alongside the CPO and product teams.
– Lead design vision sessions and align teams around the target user experience.
– Support designers’ growth through regular 1:1s, feedback, mentoring, and individual development plans.
– Integrate AI tools into research, concept development, and product solution design.

Rouvia is a transport planning and management platform for freight forwarders and logistics teams that integrates all modes of surface transport to unlock cost-efficiencies and environmental opportunities. The Berlin based start-up helps find the best transport route via road, rail, and water.

Company came to me when they already had an MVP ready. However, the designer left the project, and the team was preparing for fundraising and rebranding. I had to take over the project and redesign it to fit the new brand.

Responsibilities:
– Developing a UI Kit and a library of components
– Redesigning the web application interface.

Over the years, I have had to deal with many responsibilities, including:

– Developing the design system for the web service (Figma+Storybook);
– Developing the brand book (the branding was developed by an external agency, so I had to adapt it significantly to fit the changing project);
– Designing and planning the interface for new product directions;
– Conducting UX research (surveys, click maps, hotjar);
– Designing transactional emails and marketing newsletters;
– Designing medical documents (Referral, Test Results Report);
– Designing and developing marketing promotional materials for medical offices;
– Finding, hiring, and onboarding developers, product managers, QA, and designers;
– Creating and leading a small design team of 3 designers;
– Working with external contractors, graphic designers, and illustrators;
– Creating an internal corporate email newsletter;
– Working on product hypotheses in close collaboration with product managers and CTO;

At DVHB I worked on several projects:

1) Designed and developed the HR platform Owork from scratch as an internal tool for managing a distributed team. Designed the onboarding process for new employees, team section, and salary management. 
The project was successfully implemented within the company and reduced HR workload, as well as streamlined the hiring process.

2) Designed the interface for an online presentation management system for Servier. Created the interface for a web application that enabled Servier medical representatives to create and conduct online product presentations for doctors.

Connected to a ready project https://new.clickavia.ru. The team needed to design support and solve early design problems.

Worked on:
– Designing additional services;
– Designing new templates for email newsletters;
– Designing save and select payment cards;
– Designing a price calendar when searching for tickets;
– Isolating checkout, to sell additional services into existing orders.

Web-based platform for managing marketing promotions. https://actie.ru

Founded a design laboratory. We are explored, designed and created a prototypes for startups. Turned ideas into meaningful experience for startups and media.

Max Litvinenko🇷🇺