United States

UX Research

Design Operations

Customer Experience (CX)

Generalist Product Management

Digital Marketing

Master's degree

Bachelor's Degree

Maxwell Brieden

UX Research Lead

Consultation Call

Quantitative research

Qualitative research

Problem-solving

Presentation skills

Leadership

Advanced data analytics

User research

Airtable

Miro

Google Analytics

UserZoom

In charge of facilitating daily operations of the UX Research team.  Specializes in UX operations to improve team performance through refining processes and tools. Connects research across value streams and advocates research throughout the organization. Utilizing generative and evaluative research methods to deliver insights that inform product and design decisions. Plans research with input from diverse stakeholders, executes studies, and synthesizing the findings with recommendations related to both user experience, design, business, and operational objectives.

Utilizing generative and evaluative research methods to deliver insights that inform product and design decisions. Plans research with input from diverse stakeholders, executes studies, and synthesizing the findings with recommendations related to both user experience, design, business, and operational objectives.

Methods include diary studies, in-depth-interviews, moderated usability, unmoderated usability, service blueprinting, journey maps, personas/JTBD, click tests, and A/B testing.

Created optimal experiences for business banking users through qualitative and quantitative research methods.  My duties include planning, coordinating, and conducting user research studies through various methodologies.

Additional work includes Research Ops on developing educational tools, organizational tools, and processes for researchers to improve efficiency and workflow across the team.

Project management of user research studies for Delta's digital products. Responsibilities include coordinating research efforts with stakeholders, planning/conducting user testing, presenting research findings, and consulting on design recommendations.

Qualitative/Quantitative methods
Remote/In-lab testing
Moderated/unmoderated testing

Helped in the creation of innovative product solutions, concepts, services, experiences, and human interfaces by utilizing UX best practices. I studied the interaction between people and products, environments, and experiences. I worked with cross functional teams: industrial design, manufacturing, marketing, and engineering to help create products that improve the level of gracious living for the end user. 

Responsibilities Included:
1. Working in lean research environment to conduct UX studies for the development of new and existing products.
2.  Providing design critiques of existing products, competitive products, and new concepts.
3. Design, run, and report usability and human factors studies for existing products, mock-ups and prototypes.
4. Developed appropriate 1-page reports for quick and efficient analysis of UX studies for design and engineer teams.
5. Report results of usability studies, field studies, and UX research to senior personnel and business teams.
6. Contributed to design research through evaluating users with the intent to identify actionable insights.

Secured and managed over $400k in Google AdGrants for non-profit organizations. In order to optimize the efficiency of those Google Ads, I improved conversion rates by improving the landing page design for clients.  I have built automated dashboards and analytics to report out results on ad campaigns, sales strategies, and acquisition costs.  I've built lead gen websites to drive traffic for local companies and ranked websites on top pages of search results through SEO.  I've built automated data science scripts in R to improve data analysis and reduce work effort by over 40hrs/week. I've hired and managed contractors to help fulfill work for clients in the realms of website development, SEO, and data science.

Managed research teams for the psychology department and helped to push projects toward publication/conference.  This included weekly meetings to discuss objectives, instructing teams on research approach and statistical analysis, and write ups for presentation.  Projects were presented at local, national, and international conferences.

Work includes:
Manage and Lead Psychology Labs
Advanced Statistical Analysis
Data Collection
Data Manipulation
Presenting research
Research Methodology
Tutoring

Maxwell Brieden🇺🇸

About Maxwell Brieden

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